Re: [Fed-Talk] ADC benefits
Re: [Fed-Talk] ADC benefits
- Subject: Re: [Fed-Talk] ADC benefits
- From: Amanda Walker <email@hidden>
- Date: Mon, 1 Jan 2007 14:10:29 -0500
On Jan 1, 2007, at 5:11 AM, Marko Kostyrko wrote:
The chance to play with everything is something that we recommend
to any developers working in Mac OS X.
Compatibility labs are great for stuff that's already released, yes.
ADC has great benefits for developers when it comes to anything
that's been released. It has OK benefits for OS seed releases, and
zero benefits for either hardware seeding or features that are being
withheld from seed releases (if these get seeded outside of Apple at
all, it's on a case by case basis). For consumer products, this is
not a huge deal, but for either enterprise products or products which
have to hook in at low levels (kauth, spotlight, authentication &
access control, etc.) it's not great. For those types of products,
I've found that the most effective approach is to find individual
Apple engineers and buy them beer (or whatever their favorite vice
is). For those outside the Bay area, coding kitchens are good for
this, as is WWDC and to a small extent MacWorld.
One of the differences between Apple's marketing strategy and
Microsoft's is that Apple's is based on novelty (not unreasonably,
since consumers' attention is mostly attracted by novelty), which
Microsoft's is based on incremental, predictable improvement (puts
consumers to sleep, but makes IT managers and enterprise/government
purchasers a lot happier).
Amanda Walker
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