[Fed-Talk] Apple COO comments on Enterprise market and mobile devices
[Fed-Talk] Apple COO comments on Enterprise market and mobile devices
- Subject: [Fed-Talk] Apple COO comments on Enterprise market and mobile devices
- From: Rex Sanders <email@hidden>
- Date: Thu, 25 Feb 2010 09:07:07 -0800
Extracted from
http://arstechnica.com./apple/news/2010/02/apple-is-a-mobile-devices-company-in-post-iphone-world.ars
Apple continues to focus its efforts on the consumer over courting
enterprise IT.
"Enterprise is just 10 percent of the market -- consumer is over 50
percent. Our heart and soul and DNA is in the consumer," Cook said.
But consumer demand has driven IT departments to in many cases
allow individual users to choose a Mac.
"If [someone] is making $150,000 a year, and [letting them use a
Mac] makes them one percent more productive, you've paid for the Mac
in one year," he explained.
Also interesting:
"The reality is that the vast majority of Apple's revenue comes
from either mobile devices or the content purchased for those mobile
devices," Cook explained.
[Meaning iPhones, iPods, Mac laptops, and soon, iPads, plus music,
movies, apps, and soon, books]
-- Rex
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