Today Apple made a number of announcements:
Apple Reinvents Notebooks With New MacBook Air
Apple Introduces iLife ’11 With Major Upgrades to iPhoto, iMovie and GarageBand
Apple Brings FaceTime to the Mac
Apple Gives Sneak Peek of Mac OS X Lion
A video replay of the event is available here: http://www.apple.com/apple-events/october-2010/
As always, if you have any questions about these or other Apple products, please feel free to contact your Apple account team. If you don't know who they are, feel free to contact me and I'll put you in touch with them.
Detailed announcements follow...
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Apple Reinvents Notebooks With New MacBook Air
Apple® today unveiled an all new MacBook Air®, the first of a next generation of notebooks which will replace mechanical hard disks and optical drives with Internet services and solid state flash storage. These next generation notebooks are:
• faster—solid state flash storage is up to twice as fast as hard drive storage
• more reliable—hard drive crashes are eliminated
• lighter and smaller—solid state flash storage is up to 90 percent smaller and lighter than hard drives
Available in 11-inch and 13-inch models and weighing as little as 2.3 pounds, the new MacBook Air is Apple’s lightest and most portable notebook ever. MacBook Air uses the same solid state storage technology as iPad™ to deliver instant-on responsiveness, up to seven hours of battery life and up to 30 days of standby time.* Starting at $999, the affordable MacBook Air defines the next generation of MacBooks.
“MacBook Air is the first of a new generation of notebooks that leaves behind mechanical rotating storage in favor of solid state flash storage,” said Steve Jobs, Apple’s CEO. “We’ve taken what we have learned with the iPad—solid state storage, instant-on, amazing battery standby time, miniaturization and lightweight construction, to create the new MacBook Air. With its amazing responsiveness and mobility, it will change the way we think about notebooks.”
With its precision aluminum unibody enclosure, the new MacBook Air measures an incredibly thin 0.11-inches at its thinnest point and 0.68-inches at its thickest, and weighs just 2.3 pounds for the 11-inch model and 2.9 pounds for the 13-inch. Like iPad, MacBook Air was designed from the ground up to use flash storage exclusively. Apple’s custom-designed flash storage is 90 percent smaller and lighter than a conventional notebook hard drive, contributing to MacBook Air’s mobile, featherweight design. MacBook Air’s flash storage also provides faster data access and is more reliable than notebook hard drives due to its solid state design.
MacBook Air features a full-sized keyboard for typing comfort and productivity, as well as the highly acclaimed glass Multi-Touch™ trackpad found on Apple’s MacBook® Pro, so you can scroll through web sites, flip through photos, and resize or rotate images all from the trackpad. The built-in FaceTime® camera, mic and stereo speakers are perfect for video calls with iPhone® 4, iPod touch®** and other Macs.
Flash storage combined with power-efficient Intel Core 2 Duo processors and NVIDIA GeForce 320M graphics delivers an ideal balance of mobility, battery life and performance. MacBook Air features an 11.6-inch or 13.3-inch high-resolution LED-backlit display and Mini DisplayPort to connect your 27-inch Apple LED Cinema Display, projector or HD TV. Ultra-fast 802.11n Wi-Fi networking allows you to download music and movies from iTunes®, back up data to Time Capsule® and store or share files with MobileMe℠ and iDisk®. MacBook Air includes Bluetooth 2.1+EDR for wireless peripherals and two USB ports making it easy to sync and charge an iPad, iPhone or iPod® while using another device. The 13-inch MacBook Air also includes an SD card slot.
Apple makes the industry’s greenest notebooks and the MacBook Air is the latest Mac® notebook to achieve EPEAT Gold status and meet Energy Star 5.0 requirements.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.
Apple uses advanced chemistry and Adaptive Charging technology to create a MacBook Air battery that delivers up to seven hours of wireless productivity on a single charge and up to 1,000 recharges.**** The built-in battery design results in less waste, and depleted MacBook Air batteries can be replaced for $129, which includes installation and disposal of your old battery in an environmentally responsible manner.
Every Mac comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife ’11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.
Pricing & Availability
The 11-inch and 13-inch MacBook Air are immediately available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The 1.4 GHz 11-inch MacBook Air with 2GB of memory and 64GB of flash storage starts at a suggested retail price of $999 (US) with a 128GB model for $1,199 (US). The 1.86 GHz 13-inch MacBook Air with 2GB of memory and 128GB of flash storage starts at a suggested retail price of $1,299 (US) with a 256GB model for $1,599 (US). Configure-to-order options and accessories include faster processors, 4GB of memory, MacBook Air SuperDrive® and a USB Ethernet Adapter.
Additional technical specifications and configure-to-order options and accessories are available online atwww.apple.com/macbookair.
*Battery life and standby time vary by use and configuration. See www.apple.com/batteries for more information.
**iOS 4.1 required.
***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visitwww.epeat.net.
****A properly maintained MacBook Air battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/batteries.
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Apple Introduces iLife ’11 With Major Upgrades to iPhoto, iMovie and GarageBand
Apple today introduced iLife® ’11, a major upgrade that gives Mac® users even more great ways to create and share photos, movies and music. iPhoto® ’11 has a whole new look, with stunning full screen modes for Faces, Places and Events. iMovie® ’11 makes it easier than ever to edit videos and quickly transform them into fun theatrical trailers for easy posting online. GarageBand® ’11 introduces new ways to improve your playing and create great sounding songs with Flex Time and Groove Matching. Free with every new Mac, iLife ’11 is available as a $49 upgrade for existing users.
“iLife is widely regarded as the best suite of ‘Digital Life’ applications in the world, and iLife ’11 makes them even better,” said Steve Jobs, Apple’s CEO. “iLife now makes it easier than ever to create books and letterpress cards, make amazing movie trailers from your personal videos and post them online, and make your band sound far better or teach yourself piano or guitar.”
iPhoto ’11 features stunning new full screen modes that take advantage of your Mac’s brilliant display for browsing, editing and showcasing your photos. Sharing your photos is easier than ever in iPhoto ’11, whether you send them by email using one of eight beautiful themes, post them to your Facebook wall with a single click, or play them in full screen with one of 12 professionally designed slideshows. iPhoto '11 features a completely new approach to creating books and cards with a sleek carousel interface, intelligent book layout and a bookshelf that displays all your projects. New letterpress cards let you combine your photos and text with elegant imprinted designs to create unique wedding invitations, birth announcements, holiday greetings and more.
iMovie ’11 helps you turn your videos into captivating Hollywood-style trailers that are fun to watch and share. You can choose from 15 different genres including Adventure, Romantic Comedy and Epic Drama, each one complete with its own unique titles, graphics and cinematic soundtrack. Powerful new tools make it easy to selectively adjust audio levels and apply sophisticated visual effects like flash and hold, instant replay and jump cuts with a single click. People Finder analyzes your videos and marks sections containing faces, so you can quickly find the perfect clips for your trailer or movie. iMovie ’11 also adds exciting new themes that make your videos look like professional news or sports programs.
GarageBand ‘11 includes two new ways to fix or change the timing of your recordings. Flex Time lets you move, stretch or shorten individual notes by clicking on just the part of the audio waveform you want to change, without affecting the rest of the recording. With Groove Matching, you can select any track as the “Groove Track” and all other tracks will instantly match its rhythmic feel. GarageBand ’11 adds seven authentic-sounding new guitar amps, five fun new stompbox effects, and 22 new Basic Lessons for piano and guitar. The new “How did I Play?” feature listens while you play along with any lesson, highlights mistakes and tracks your progress to help you become a better musician.
Pricing & Availability
iLife ’11 is available immediately for a suggested retail price of $49 (US) through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. The iLife ’11 Family Pack includes five licenses and is available for $79 (US) and the Mac Box Set which includes iLife ’11, iWork® and Mac OS® X v10.6 Snow Leopard® is available for $129 (US).
iLife ’11 requires Mac OS X version 10.6.3 or later, a Mac computer with an Intel processor, 1GB of RAM, a DVD drive for installation and 5GB of available disk space. iPhoto print products and GarageBand Artist Lessons are sold separately and are available in select countries. Full system requirements and more information on iLife ’11 can be found at www.apple.com/ilife.
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Apple Brings FaceTime to the Mac
Macs Can Video Call Over 19 Million iPhone 4 & iPod touch Users
Apple® today announced the public beta of FaceTime® for Mac®, an entirely new application that allows Mac users to video call iPhone® 4 and iPod touch®* users as well as other Macs. Featuring an easy to use interface, FaceTime for Mac automatically uses your Address Book contacts so there’s no need to create special buddy lists, and it works seamlessly with the built-in camera and mic on Mac notebooks, iMac® and Apple LED Cinema Displays.
“FaceTime makes video calling to or from mobile devices easy for the first time,” said Steve Jobs, Apple’s CEO. “We’ve sold more than 19 million FaceTime-ready iPhone 4 and iPod touch devices in the past four months, and now those users can make FaceTime calls with tens of millions of Mac users.”
FaceTime for Mac requires Mac OS® X Snow Leopard® and is easy to set up with an Apple ID. The public beta is available immediately as a free download atwww.apple.com/mac/facetime.
*iOS 4.1 required.
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Apple Gives Sneak Peek of Mac OS X Lion
Apple® today gave a sneak peek of Mac OS® X Lion, the eighth major release of the world’s most advanced operating system. Shipping next summer, Lion is inspired by many of iPad’s software innovations. Today’s sneak peek highlighted just a few of Lion’s features, including the Mac® App Store℠, a new way to discover, install and automatically update desktop apps; Launchpad, a new home for all of your Mac apps; system-wide support for full screen apps; and Mission Control, which unifies Exposé®, Dashboard, Spaces® and full screen apps into an innovative new view of everything running on your Mac, and allows you to instantly navigate anywhere.
“Lion brings many of the best ideas from iPad back to the Mac, plus some fresh new ones like Mission Control that Mac users will really like,” said Steve Jobs, Apple’s CEO. “Lion has a ton of new features, and we hope the few we had time to preview today will give users a good idea of where we are headed.”
The Mac App Store brings the revolutionary App Store experience to OS X, making discovering, installing and updating Mac apps easier than ever. Like on iPad™, you purchase apps using your iTunes® account and they download and install in just one step. App updates are delivered directly through the Mac App Store, so it’s easy to keep all of your apps up to date. The Mac App Store will be available for Snow Leopard® within 90 days and will be included in Lion when it ships next summer.
Launchpad makes it easier than ever to find and launch any app. Similar to the Home screen on iPad, you can see all the apps on your Mac elegantly displayed just by clicking the Launchpad icon in the dock. Apps can be organized in any order or grouped into folders, and you can swipe through multiple pages of apps to find the one you want.
Lion includes system-wide support for full screen applications. With Lion, you can enter full screen mode with just one click, switch from one full screen app to another with just a swipe of the trackpad, and swipe back to the desktop to access your multi-window applications.
Mission Control presents you with a unified view of every app and window running on your Mac, so you can instantly navigate anywhere. Mission Control also incorporates the next generation of Exposé, presenting all the windows running on your Mac grouped by application, alongside thumbnails of full screen apps, Dashboard and other Spaces.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
---------------- Corey Carson Systems Engineer, Apple Education Colorado, Wyoming and Idaho 303.378.7193 800.800.2775 (Tech Support) ----------------
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