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Apple and ... enterprise support?
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Apple and ... enterprise support?


  • Subject: Apple and ... enterprise support?
  • From: Ray Kiddy <email@hidden>
  • Date: Thu, 12 Jun 2008 10:19:13 -0700


It's killing me. One of my favorite jokes for when people ask me (since I was in the WebObjects group at Apple for a bunch of years) why Apple is so amazingly dense about WebObjects is this. Steve Jobs will talk about the enterprise when Pixar is doing a Star Trek movie.


But he is ruining my joke! I just saw an excerpt of some of the keynote at WWDC and it looks as though the words "enterprise support" made it up onto the screen. How the heck did that happen? Or perhaps this version of "enterprise support" is really something that has no correspondence to the meaning of those words as spoken on this planet.

Does anyone know what this means? Apple has a unit with a business model that allows it to do some kind of enterprise support? This is just not fitting into my head. Please, if anyone has specifics, speak up.

mahalo - ray

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