None of my subclass methods is called.
<tableViewCell contentMode="scaleToFill" selectionStyle="none"
hidesAccessoryWhenEditing="NO" indentationLevel="1" indentationWidth="0.0"
reuseIdentifier="TappableLabelCell" rowHeight="36" id="Gny-Z4-398">
<rect key="frame" x="0.0" y="157" width="320" height="36"/>
<autoresizingMask key="autoresizingMask"/>
<tableViewCellContentView key="contentView" opaque="NO" clipsSubviews="YES"
multipleTouchEnabled="YES" contentMode="center" tableViewCell="Gny-Z4-398"
id="XhW-zd-BfE">
<rect key="frame" x="0.0" y="0.0" width="320" height="36"/>
<autoresizingMask key="autoresizingMask"/>
<subviews>
<label opaque="NO" clipsSubviews="YES" userInteractionEnabled="NO" tag="1"
contentMode="left" horizontalHuggingPriority="251"
verticalHuggingPriority="251" fixedFrame="YES" text="tap to choose"
lineBreakMode="tailTruncation" baselineAdjustment="alignBaselines"
adjustsFontSizeToFit="NO" translatesAutoresizingMaskIntoConstraints="NO"
id="Bpv-bz-HXh" customClass="AATappableLabel">
<rect key="frame" x="20" y="7" width="280" height="21"/>
<autoresizingMask key="autoresizingMask" flexibleMaxX="YES" flexibleMaxY="YES"/>
<fontDescription key="fontDescription" style="UICTFontTextStyleBody"/>
<color key="textColor" cocoaTouchSystemColor="darkTextColor"/>
<nil key="highlightedColor"/>
</label>
</subviews>
</tableViewCellContentView>
</tableViewCell>