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Re: I reserve the right to pronounce "X" as "Ex"
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Re: I reserve the right to pronounce "X" as "Ex"


  • Subject: Re: I reserve the right to pronounce "X" as "Ex"
  • From: Michael Turner <email@hidden>
  • Date: Wed, 14 Mar 2001 16:08:36 -0500

Jason,

I never heard that before. Perhaps someone will chime in to confirm.

-Michael

> From: "Bourque, Jason" <email@hidden>
> Date: Wed, 14 Mar 2001 15:31:04 -0500
> To: email@hidden
> Subject: RE: I reserve the right to pronounce "X" as "Ex"
>
> Didn't they name it X because an OS already existed with the name OS 10?
>
>
>
> Jason Bourque
> AppleScript Developer
> MFS Investment Management
> 617-954-5312
>
>
>> ----------
>> From: Michael Turner
>> Sent: Wednesday, March 14, 2001 1:01 PM
>> To: John W Baxter; email@hidden
>> Subject: Re: I reserve the right to pronounce "X" as "Ex"
>>
>> John,
>>
>>> * the trainable amongst us, that is
>>
>> I don't think I have ever been amongst that group. :-)
>>
>> But seriously, I think Apple is missing an excellent marketing
>> opportunity.
>> By saying "Ex" instead of "ten" Apple would step away from old boring
>> counting, suggesting that this increment is really something radical,
>> something new and exciting. (Ok, _Im_ excited) It would move the marketing
>> of the OS from a 'version number' concept to something more of the idea
>> behind the names of car brands and models. Would a Nissan 300ZX sell as
>> well
>> if pronounced "blah ten"? And to avoid the year-version plague "2001"
>> would
>> be a stroke of genius, too. With that, Apple can say "We're not like
>> them!"
>> I would urge Apple to do so.
>>
>> -Michael
>> _______________________________________________
>> applescript-users mailing list
>> email@hidden
>> http://www.lists.apple.com/mailman/listinfo/applescript-users
> _______________________________________________
> applescript-users mailing list
> email@hidden
> http://www.lists.apple.com/mailman/listinfo/applescript-users


References: 
 >RE: I reserve the right to pronounce "X" as "Ex" (From: "Bourque, Jason" <email@hidden>)

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