Re: Apple iPhone - 2 questions
Re: Apple iPhone - 2 questions
- Subject: Re: Apple iPhone - 2 questions
- From: "Mark J. Reed" <email@hidden>
- Date: Wed, 10 Jan 2007 17:39:09 -0500
On 1/10/07, Matt Gregory <email@hidden> wrote:
> According to the reports I've read, the bundled price is the only
> price. Jobs didn't want to let the carriers subsidize the cost to the
> consumer.
If I understand you correctly then the $499/$599 prices are
equivalent to the prices you'd pay for a phone at Cingular if you
just walked in and bought one sans-contract?
Hypothetically, but Cingular won't allow you to buy one without a
contract. Normally, Cingular would pay some of that to Apple as an
extra inducement to the consumer, but Apple - at least according to
totally unconfirmed and out of date rumors - didn't want the device
itself to be reduced to commodity status. They'd rather people pay
full price for them to keep their price point in the right zone
relative to the iPods.
But we're way off topic now.
--
Mark J. Reed <email@hidden>
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