Re: APPLE SAYS NO TO MACWORLD BOSTON
Re: APPLE SAYS NO TO MACWORLD BOSTON
- Subject: Re: APPLE SAYS NO TO MACWORLD BOSTON
- From: "Randy B. Singer" <email@hidden>
- Date: Mon, 21 Oct 2002 18:53:22 -0700
Kevin Gomez said:
>
The Keynote address that Steve Jobs gave us at MWNY 2002 compares
>
Apple's success at their Stores to a MacWorld trade show per day (I
>
think). To me it's cost effective to focus on Retail Stores, continue
>
with its Digital Hub Strategy and increase the pressure on the Switch
>
campaign in the consumer market.
This assumes that Apple's only choices were to attend the show, or to not
attend the show. What's wrong with attending the show, but doing so with
a reduced presence?
Not attending Macworld Expo at all, the premier show for the Macintosh,
looks terrible for Apple. Especially when Apple comes right out and says
that it is because the show is moving to Boston. The signals that it
sends are what? That Apple is an unstable company that can act like a
petulant child if it doesn't get its way? That Apple is willing to cut
off its nose to spite its face? That maybe Apple is in such dire
financial straits that it can't afford to attend the most important venue
available to showcase its products? That Apple isn't even smart enough
of a company to be concerned about public perception?
I could understand Apple wanting to pressure MWX to stay in the locale
that Apple preferred. What I can't understand is why they wouldn't
confine doing so to private interactions with the MWX organizers. Putting
this out to the press, and worse, explaining that the reasoning was that
Apple was being petulant, strikes me as asinine.
Apple could have, at least, had *one* booth at the show to show off the
lastest products, answer questions, and provide a supportive presence.
I find the argument that Apple can't afford to attend the show to be hard
to accept. Isn't it Apple who has said that they get tens of millions of
dollars worth of free advertising (via press coverage) by attending MWX
shows and introducing new models there? Is publicity now no longer
important to Apple?
Jobs has recently had some changes in his board of directors. I'm
wondering if he is suddenly no longer getting the same quality of advice
that he had before, since he returned to Apple.
Randy B. Singer
Co-Author of: The Macintosh Bible (4th, 5th and 6th editions)
Claiming that the Macintosh is inferior to Windows because most people
use Windows, is like saying that all other restaurants serve food that is
inferior to McDonalds'.
_______________________________________________
augd mailing list | email@hidden
Help/Unsubscribe/Archives:
http://www.lists.apple.com/mailman/listinfo/augd
Do not post admin requests to the list. They will be ignored.