Re: Pro Mac Newspaper Article
Re: Pro Mac Newspaper Article
- Subject: Re: Pro Mac Newspaper Article
- From: Travis N <email@hidden>
- Date: Sun, 16 Feb 2003 00:36:34 -0600
Hello,
If asked this question I would highlight these points:
1.) Apple's desire and concern in building computers that are of high
quality not only in software but in hardware. Apple is one of the only
manufacturers that innovates and designs the physical box that is the
shell of a computer to meet aesthetic and quality constraints.
2.) As was mentioned, the advantage resulting from being a full
spectrum developer and manufacturer of computer systems, from hardware
to software in terms of products that integrate well.
3.) The exceptionally supportive nature of Apple and the community as
is demonstrated in AppleCare and Apple's Discussions boards. The
latter being a wealthy source of trouble shooting information and
suggestions to help your Mac work for you.
4.) Apple continues to spend a large portion of its budget on R&D. A
sign that it is a company with vision and ambition.
5.) Most importantly: what all these yield together is a company that
has a true interest in providing a computer that has the ability to be
part of one's life and work for him/her, not the other way around.
This does not mean that there is not a learning curve, even VCRs have
learning curves. But it is not steep and due to Apple's philosophy of
innovation does not stop short. A direct result of this nature is that
Macs are the only computer that continues to improve its performance
for 6 months to a year from purchase. Within that time frame small to
no additional investment, usually in software, will allow the computer
to perform better. This is one aspect of the leverage Apple wields
through its hold on software. Advances in software, optimization, new
features, iLifestyle applications all come together to create a
computer that grows with a user. That has always been what creates the
Apple fan base and what sets them apart. This is even more true at our
present stage with the development of OS X and Apple's expansion into
Lifestyle devices like iPod. If one asks "Why does Apple create
products like iPod, iTunes, iMovie, etc? It is not because there were
not alternatives. It is because Apple has put thought into what a
computer user wants/needs and has taken action to fill that want/need.
Each user may not agree with those assessments, but Apple does accept
feedback (a recent change).
I have setup numerous Compaqs, Dells, HP among others and continue to
maintain them for family and friends. The fact is, that from the
moment that the computer is powered on it will only lose performance
ability (in comparison to the leading edge) and requires a significant
investment of time and money by the user to upgrade. Of course,
"significant" is relative but holds for an novice computer user.
Windows, as the key user interface, is built upon a completely
different design philosophy and rarely has an update that servers any
purpose beyond security and bug amelioration.
In my opinion, the difference in user experience lies in the fact that
the average computer user's expectations are very limited, while the
average Mac user (especially Switchers) expectation is that their Mac
will perform all uses faster and better. Most novice PC users that I
know simply settle for the computer's quirks and problems. Mac users
are outraged, as they expect better.
-travis n
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