CompUSA's Apple Users Open House
CompUSA's Apple Users Open House
- Subject: CompUSA's Apple Users Open House
- From: Paul Richards <email@hidden>
- Date: Fri, 25 Feb 2005 06:01:31 -0500
I would like to compare notes with others regarding CompUSA's Apple
Users Open House held on February 24th. Did you attend? Was it well
attended at your local store? Was your users group actively involved in
any fashion? Do you have any other comments about it?
I am very grateful to the Apple Solutions Specialist and the general
manager of my local CompUSA for allowing the Syracuse Macintosh Users
Group to set up a table and rotate nine of our senior volunteers at a
prominent spot on the edge of the Apple product area. We had people on
hand throughout the event to promote our group and to help answer
customer questions about the products there. We had quite a few of our
members stop by to check out the offerings in response to the event
announcements I forwarded to them. We also helped some people who are
not members, who just happened to come by and had not heard about the
open house, and got a couple of possible membership nibbles in the
process.
On the other hand, I was very dissapointed to learn that there was
little or no promotion of this event outside the users group circles.
Although there were ads for the iMac, iBook and iPod product lines in
CompUSA's current sales circular, I saw no mention of this "Open House"
anywhere within its pages. No mention anywhere else outside of those
that came to me over the Internet in one way or another either. No
radio, no TV, no print media anywhere that I could learn of.
I feel that Apple has again used users groups as a targeted marketing
channel and is badly missing on the bigger picture. The members of my
group already own Apple products. We are not going to gain them any
market share. If Apple and CompUSA had instead worked hand in hand with
users groups starting at the national level, and put a little more
money into promoting this in outside media, we could have helped them
broaden there target audience considerably. At the same time, the users
groups could also benefit from the outside exposure, making it a
potential growth opportunity for all involved. Why is it that they
don't seem to see that?
What do others think?
Paul Richards
Syracuse Macintosh Users Group
Syracuse, NY, USA
http://www.iSMUG.com
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