Carrots Vs. Sticks in Copy Protection
Carrots Vs. Sticks in Copy Protection
- Subject: Carrots Vs. Sticks in Copy Protection
- From: "Steven W. Schuldt" <email@hidden>
- Date: Sun, 28 Jul 2002 22:36:06 -0700
All,
Interesting thread all of this Spy Vs. Spy hackery, but I thought
the best strategy I'd heard recently was the one taken by
Propellerheads, makers of some of the world's most desirable cracking
targets. They use their e-registration process as a ticket to the
energy of the larger community using the software. Reg gets you lots of
ongoing access to extras, upgrades, support, chat boards and on and on.
There are Reason 2.0 cracks floating around, but what cheap chump would
really want one?
Rather than playing ever more labyrinthine games with license
strings, why not devise really strong ongoing support strategies that
add genuine value after the sale for legitimate customers? You might
even grow a little loyalty and enthusiasm out of this as frankly, if
you're doing anything worthwhile, your competition is going to be much
more dangerous to you in the long run than any bunch of low-integrity
warez grubbers.
Not right for every piece of software, certainly, but something to
think about.
- Steven
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