Re: Carrots Vs. Sticks in Copy Protection
Re: Carrots Vs. Sticks in Copy Protection
- Subject: Re: Carrots Vs. Sticks in Copy Protection
- From: Matt Judy <email@hidden>
- Date: Wed, 31 Jul 2002 00:52:37 -0700
Or, you can implement a complete pain-in-the-ass for a registration
system, and have the most abysmal customer support... and still manage
to make your app the de facto standard for page layout and publishing
on the Mac. :D
--Matt Judy
On Sunday, July 28, 2002, at 10:36 PM, Steven W. Schuldt wrote:
All,
Interesting thread all of this Spy Vs. Spy hackery, but I thought the
best strategy I'd heard recently was the one taken by Propellerheads,
makers of some of the world's most desirable cracking targets. They
use their e-registration process as a ticket to the energy of the
larger community using the software. Reg gets you lots of ongoing
access to extras, upgrades, support, chat boards and on and on. There
are Reason 2.0 cracks floating around, but what cheap chump would
really want one?
Rather than playing ever more labyrinthine games with license
strings, why not devise really strong ongoing support strategies that
add genuine value after the sale for legitimate customers? You might
even grow a little loyalty and enthusiasm out of this as frankly, if
you're doing anything worthwhile, your competition is going to be much
more dangerous to you in the long run than any bunch of low-integrity
warez grubbers.
Not right for every piece of software, certainly, but something to
think about.
- Steven
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