Re: Marketing your Cocoa App... Re: Jobs
Re: Marketing your Cocoa App... Re: Jobs
- Subject: Re: Marketing your Cocoa App... Re: Jobs
- From: John Pannell <email@hidden>
- Date: Sat, 16 Nov 2002 21:54:24 -0700
I thought I would share my shareware "marketing" experience in case
anyone else wanted some numbers to set expectations with. I've enjoyed
it in the past when people shared such info. On the whole, I've been
very pleased with the results based on the time I spent marketing (about
an hour of cut/paste emailing). I am a hobbyist developer.
I released a shareware game on Monday evening, to hit the news sites
Tuesday AM. The game is a minesweeper clone and shareware priced at
$5. The app uses no crippling or expiration. I sent a press release
email to all of the news related sites that on a list I found on Low End
Mac's "Best of the Web" survey. That list is at:
http://www.lowendmac.com/botmw/
Additionally, I went through the steps needed to add an app to
versiontracker and to Apple's OS X downloads area. Net results? I've
had a little over 1600 downloads of the game between Tuesday and
Friday. Top referrers are:
Apple: 673 (this was Wed - Fri, as it takes a little time for a new
listing to be posted)
VersionTracker: 255
macnn.com: 233
Stepwise: 104
insidemacgames.com: 101
macgamefiles.com: 94
... and others ...
I was disappointed that two of my fav news sites (Maccentral and
Macintouch) did not make mention of the announcement. I have seen
Maccentral going this way (to bigger news), but Macintouch seems to list
shareware news pretty frequently. I was quite surprised at the traffic
from Apple's site (as most people seem to mention VT as the most
important place to be) and have to give hats off to Stepwise - a solid
response from a pretty specialized site.
Anyway - that's my experience. I received two registrations to date and
my wife and I celebrated on the proceeds (trip to Dairy Queen) - I wrote
the game for her after she expressed how cool Windows was for having
Minesweeper :-) Guess I'd better get cracking on Solitaire...
John P.
http://www.positivespinmedia.com
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