Re: Marketing your Cocoa App... Re: Jobs
Re: Marketing your Cocoa App... Re: Jobs
- Subject: Re: Marketing your Cocoa App... Re: Jobs
- From: Scott Anguish <email@hidden>
- Date: Sat, 16 Nov 2002 22:18:29 -0500
On Saturday, November 16, 2002, at 10:08 PM, Steven W. Schuldt wrote:
On Saturday, November 16, 2002, at 06:19 PM, Scott Anguish wrote:
On Saturday, November 16, 2002, at 02:04 PM, Steven W. Schuldt wrote:
Sounds like a great strategy, except it is very unlikely to work and
I speak from experience.
Actually... I think at least in part, the problem here lies
elsewhere.
No doubt we could all be doing better, but that doesn't invalidate my
main point: betting your future on writing Cocoa apps so you can "be
like Dan" is dodgy advice.
True.. but that wasn't what was said.
Here's why: Take a look at VersionTracker and notice how much stuff
is released/revved for Mac OS X on a daily basis. Some of it sucks,
some of it is good, some of it is great - doesn't really matter
because there's just too much of it.
No... VersionTracker shouldn't be considered the be all and end all
of marketing.
Of course not, but it is an indication of the number of small ISVs
you're competing with for attention - a number which seems to be
asymptotically approaching everyone on the planet.
Actually, I think its more of an indication of how easy it is to write
stuff with Cocoa. If you look at the apps themselves, many are just
hobby developers charging piddling amounts for apps that do little.
That is confusing to consumers.. but that's where the marketing is
needed.
Yes. Dan lucked out.. right place at the right time with the right
product.
And my point is that now forward may be the /wrong time/ - no matter
if you've got the right product. It's called a "window of
opportunity" and it may be closed if you can't afford to buy a
critical mass of attention (which unemployed, newbie Cocoa developers
typically can't).
You don't have to buy attention with money.. but the product has to
earn it. And the developer/marketer needs to get that attention from
the people who can draw others attention to it.
Hey, bro, join the party if you think you've got it figured out. I'm
here with Aizai (oh, and that's pronounced "eyes-eye"). My hat is in
the ring. I'm not sitting around crying in my beer, I'm making it
better. You've been at this NeXT lark as long as I have and your
resume is up on StepWise. It's murder out there and everyone has got
to make his own decisions, but let's not sugarcoat things for people
looking for guidance.
I'm not by any means.. but there is more to making a successful app
than just writing the app and sticking it up on VT... that's guidance
if anything is.
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