Re: Marketing your Cocoa App... Re: Jobs
Re: Marketing your Cocoa App... Re: Jobs
- Subject: Re: Marketing your Cocoa App... Re: Jobs
- From: "Steven W. Schuldt" <email@hidden>
- Date: Sat, 16 Nov 2002 19:08:28 -0800
On Saturday, November 16, 2002, at 06:19 PM, Scott Anguish wrote:
On Saturday, November 16, 2002, at 02:04 PM, Steven W. Schuldt wrote:
Sounds like a great strategy, except it is very unlikely to work and
I speak from experience.
Actually... I think at least in part, the problem here lies elsewhere.
No doubt we could all be doing better, but that doesn't invalidate my
main point: betting your future on writing Cocoa apps so you can "be
like Dan" is dodgy advice.
Here's why: Take a look at VersionTracker and notice how much stuff
is released/revved for Mac OS X on a daily basis. Some of it sucks,
some of it is good, some of it is great - doesn't really matter
because there's just too much of it.
No... VersionTracker shouldn't be considered the be all and end all
of marketing.
Of course not, but it is an indication of the number of small ISVs
you're competing with for attention - a number which seems to be
asymptotically approaching everyone on the planet.
The experience you're having (which I'm assuming is related to aizai)
is likely more related to your product.
Now, I don't want to be harsh... but...
I've read the PR, but for the life of me can't figure out what it
gives me or why I'd want it. Hell, I can't even pronounce the name.
Publishing virtual television channels... Internet Channel Browser?
Looking at the web site, the icons seem to be more prevalent than the
screenshots. Now, the icons are beautiful, but it's not what I'm
buying.. is it?
people aren't buying new paradigms right now. And it seems that's
what you're trying to sell.
Hey, time will tell. I'm just getting started and I've got a few
rabbits left in my cap, but I don't think it's upfront to be running
around telling unemployed people to bet their futures on revenue from
Cocoa development by pointing at Dan Wood. It's just not responsible
as far as I'm concerned. It's not a million miles from telling someone
to buy a bus ticket to Vegas.
The noise level is deafening - as a small ISV you simply cannot be
heard above the din no matter what you've got. If Watson were
introduced today (imagine Sherlock 3 didn't exist) it would sink
without a trace. Ask Dan Wood and he'll tell you the same thing.
I don't agree. And if Dan does, then I think he's bought into the
negativity.
I don't want to speak for Dan, but I don't think facing reality is
negative. Dan is a very sharp guy and has helped out a lot with Aizai
and he knows what the score is.
Small ISVs need to have a good product. And they need to sell it.
Talk to the web sites, give them demos, make them buy into the app
concept.
It also means making it simple for the user to understand and a clear
purpose.
Amen, Scott, no argument here.
Not to take anything away from Karelia, but Dan's like a lottery
winner that got in at the right place/right time. You are welcome to
buy a ticket and play the game but don't say I didn't warn you.
Yes. Dan lucked out.. right place at the right time with the right
product.
And my point is that now forward may be the /wrong time/ - no matter if
you've got the right product. It's called a "window of opportunity"
and it may be closed if you can't afford to buy a critical mass of
attention (which unemployed, newbie Cocoa developers typically can't).
Hey, bro, join the party if you think you've got it figured out. I'm
here with Aizai (oh, and that's pronounced "eyes-eye"). My hat is in
the ring. I'm not sitting around crying in my beer, I'm making it
better. You've been at this NeXT lark as long as I have and your
resume is up on StepWise. It's murder out there and everyone has got
to make his own decisions, but let's not sugarcoat things for people
looking for guidance.
Steven W. Schuldt
http://www.aizai.com/
email@hidden
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