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Marketing your Cocoa App... Re: Jobs
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Marketing your Cocoa App... Re: Jobs


  • Subject: Marketing your Cocoa App... Re: Jobs
  • From: Scott Anguish <email@hidden>
  • Date: Sat, 16 Nov 2002 21:19:39 -0500

On Saturday, November 16, 2002, at 02:04 PM, Steven W. Schuldt wrote:
Sounds like a great strategy, except it is very unlikely to work and I speak from experience.

Actually... I think at least in part, the problem here lies elsewhere.

Here's why: Take a look at VersionTracker and notice how much stuff is released/revved for Mac OS X on a daily basis. Some of it sucks, some of it is good, some of it is great - doesn't really matter because there's just too much of it.

No... VersionTracker shouldn't be considered the be all and end all of marketing.

The experience you're having (which I'm assuming is related to aizai) is likely more related to your product.

Now, I don't want to be harsh... but...

I've read the PR, but for the life of me can't figure out what it gives me or why I'd want it. Hell, I can't even pronounce the name. Publishing virtual television channels... Internet Channel Browser? Looking at the web site, the icons seem to be more prevalent than the screenshots. Now, the icons are beautiful, but it's not what I'm buying.. is it?

people aren't buying new paradigms right now. And it seems that's what you're trying to sell.


The noise level is deafening - as a small ISV you simply cannot be heard above the din no matter what you've got. If Watson were introduced today (imagine Sherlock 3 didn't exist) it would sink without a trace. Ask Dan Wood and he'll tell you the same thing.

I don't agree. And if Dan does, then I think he's bought into the negativity.

Small ISVs need to have a good product. And they need to sell it. Talk to the web sites, give them demos, make them buy into the app concept.

It also means making it simple for the user to understand and a clear purpose.

Not to take anything away from Karelia, but Dan's like a lottery winner that got in at the right place/right time. You are welcome to buy a ticket and play the game but don't say I didn't warn you.


Yes. Dan lucked out.. right place at the right time with the right product.
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  • Follow-Ups:
    • Re: Marketing your Cocoa App... Re: Jobs
      • From: "Steven W. Schuldt" <email@hidden>
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 >Re: Jobs (From: "Steven W. Schuldt" <email@hidden>)

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