Re: [Slightly OT] Shareware donation collection
Re: [Slightly OT] Shareware donation collection
- Subject: Re: [Slightly OT] Shareware donation collection
- From: cricket <email@hidden>
- Date: Fri, 20 Feb 2004 14:04:51 -0800
On Feb 20, 2004, at 12:47 PM, Josh Ferguson wrote:
A person will feel better about a company after receiving good support
than they would not needing support at all.
Support takes time and costs money. Plus, it's extremely odd to think
that a customer would feel better about your company because their
product required support from the company in order to use it at all!
My point is that somebody isn't going to go out and find a crack after
they've already made the decision to purchase. It'll be your
application, not your registration scheme, that compells a customer to
purchase. Once they've made up their mind to get their wallet out of
the pocket, get their credit card out, and purchase your application,
it takes a lot to push that customer away. If you recapture 1% of the
10,000 people who'd normally pirate the software because it's easy,
then you've just got 100 more sales than you would've had otherwise.
If you lose a couple of sales because the customer felt "hassled" by
your registration policy, then you've still got a pretty good margin.
You're ignoring the increased sales you may get because your product is
perceived as easy to use and not requiring any support at all. Also,
some people think it's good business practice to provide a great
experience for everyone and not piss off a certain percentage of people
just because it seems to be the best way to maximize profit in the
short-term. Goodwill is extremely valuable. Remember, one unhappy
customer talks to 10 more.
- cricket
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