Re: Thinking about shareware prices... (was a question about NSDate inside userDefaults)
Re: Thinking about shareware prices... (was a question about NSDate inside userDefaults)
- Subject: Re: Thinking about shareware prices... (was a question about NSDate inside userDefaults)
- From: Alex Rice <email@hidden>
- Date: Wed, 7 Jan 2004 18:57:53 -0700
On Jan 7, 2004, at 3:43 PM, Scott Anguish wrote:
also, there is no shortage of products that are just thrown together
and tossed out there as shareware. That seriously lowers the return
rate in general.
The shareware market is no different than the commercial software.
If it's great quality, and a great idea, then it should get some kind
of return.
Bill and Scott- yes and yes. That's all true. But I learned from
reading the indy developer articles at dexterity.com** is that there
are bigger factors than how great of a product it is:
- % of time you spend on marketing. 25% time marketing vs. developing
is (supposedly) ideal
- how hard you push the "buy" message. Fully functional shareware with
only a note in the readme: "it would be nice if you registered this app
eventually" will get virtually no sales.
- I would add quality of customer service/tech support as another top
factor. And rapid response.
It's like baking a cake. If you have the 3 previous ingredients, AND
you have a great app, AND have an enthusiastic user base or niche
market- then you are going to see strong sales.
EZ to schpeel about, harder to do in reality :-)
** <
http://www.dexterity.com/articles/>
Alex Rice <email@hidden> | Mindlube Software |
<
http://mindlube.com>
what a waste of thumbs that are opposable
to make machines that are disposable -Ani DiFranco
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