new subscriber - help!
new subscriber - help!
- Subject: new subscriber - help!
- From: rich <email@hidden>
- Date: Mon, 4 Dec 2000 17:31:25 -0800
Hi All,
I am new here to your list. I have been reading the digests and my
brain hurts already. I subscribe to another email list and i am
constantly amazed by how much talent and information resides on these
lists...
so, now that i've blown up your skirts with compliments, i hope i can
propose a question you might be able to help me with.
I am a production manager at a dynamic ad agency/digital
photo/creative design studio. The issues that affect us most
dramatically are:
1. moving further and further from matchprints and analog proofs. in
fact, almost 90% of our work is not even proofed or printed under our
supervision anymore. we are not upset by this...we hope to stay on
the front end of the creative spectrum and do more content
development than production, but i still need to have control over
color.
2. we are doing more work for web development and multimedia
development. this forces my department to not be able to think in
terms of CMYK with a Matchprint anymore. RGB color space only seems
more fluid and unpredictable than CMYK.
3. the release of photoshop 6.0 and its impact on color management.
We work in a reasonably calibrated environment, where we have had
little to no complaints from any of our clients about our color. In
fact, we get compliments all the time, of which i'm grateful.
However, as we move forward, the safe paramaters and guidelines of
what we do are blurring and disappearing altogether, leaving a bit of
Russian Roulette feeling to the whole thing.
Do any of you have any recommendations of where to get guidelines on
how to set up color profiles? We use Better Light Digital Camera
Backs, and then the files go to production on Macs with calibrated
Mitsubishi Diamond Pro 2020 and 2040 monitors. We output proofs for
creative content (and as a guide for color) onto a Tektronix Phaser
780. However, although we can make color look good internally, how
do we guarantee good color when the disc leaves the shop? Should we
be embedding profiles, even though we have no idea of where the file
is going? (many of our projects go overseas to China for printing).
I hope this isn't too many dumb questions rear-ending each other...I
just find such a vast variety of opinions out there, and my staff is
hungry to try out PS 6.
Any suggestions? Are there people that will come to your shop and
help you profile and calibrate? Anybody in Southern California area?
Best Regards,
Rich Atkinson