Re: new subscriber - help!
Re: new subscriber - help!
- Subject: Re: new subscriber - help!
- From: email@hidden
- Date: Tue, 5 Dec 2000 08:12:31 EST
In a message dated 12/4/00 8:44:23 PM, email@hidden writes:
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I am a production manager at a dynamic ad agency/digital
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photo/creative design studio. The issues that affect us most
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dramatically are:
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1. moving further and further from matchprints and analog proofs. in
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fact, almost 90% of our work is not even proofed or printed under our
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supervision anymore. we are not upset by this...we hope to stay on
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the front end of the creative spectrum and do more content
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development than production, but i still need to have control over
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color.
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2. we are doing more work for web development and multimedia
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development. this forces my department to not be able to think in
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terms of CMYK with a Matchprint anymore. RGB color space only seems
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more fluid and unpredictable than CMYK.
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3. the release of photoshop 6.0 and its impact on color management.
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We work in a reasonably calibrated environment, where we have had
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little to no complaints from any of our clients about our color. In
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fact, we get compliments all the time, of which i'm grateful.
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However, as we move forward, the safe paramaters and guidelines of
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what we do are blurring and disappearing altogether, leaving a bit of
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Russian Roulette feeling to the whole thing.
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Do any of you have any recommendations of where to get guidelines on
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how to set up color profiles? We use Better Light Digital Camera
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Backs, and then the files go to production on Macs with calibrated
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Mitsubishi Diamond Pro 2020 and 2040 monitors. We output proofs for
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creative content (and as a guide for color) onto a Tektronix Phaser
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780. However, although we can make color look good internally, how
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do we guarantee good color when the disc leaves the shop? Should we
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be embedding profiles, even though we have no idea of where the file
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is going? (many of our projects go overseas to China for printing).
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I hope this isn't too many dumb questions rear-ending each other...I
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just find such a vast variety of opinions out there, and my staff is
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hungry to try out PS 6.
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Any suggestions?
Sounds like you have some of the bases covered... I assume you mean that the
monitors are *hardware* calibrated. You don't detail how you are controlling
color on the Phaser, whether you are using ICC profiles and proofing
conversions etc... and you will definately find Photoshop 6 reassuring with
its ability to show final space RGB files accurately. Tagging files makes
perfect sense today, the horror stories are mostly fear and ignorance on the
part of the uninitiated, I see few of them prove out in reality to be any
worse than an untagged file.
Are there people that will come to your shop and
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help you profile and calibrate?
There are a number of us on this list who do just that... remotely or on
site; site visits just cost more...
Anybody in Southern California area?
There should be some Left Coast consultants around.... they'll probably
e-mail you privately.
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Best Regards,
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Rich Atkinson
Sounds familiar; what other list were you referring to?
C. David Tobie
Design Cooperative
email@hidden