Re: color and making judgements about color
Re: color and making judgements about color
- Subject: Re: color and making judgements about color
- From: "John" <email@hidden>
- Date: Wed, 11 Dec 2002 18:37:43 -0500
On Wed, 11 Dec 2002
Adam Kellie wrote:
>
Subject: Re: color and making judgements about color
>
The action of a production person dramatically changing this image
>
infers that that person 1) did not trust the integrity of the
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original file, its' creators or institution of origin, 2) was not
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familiar with the original art, and 3) was not in any sort of
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communication with the museum or gallery about proofing, and
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therefore took it upon themselves to make a new, 'normal' looking
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Picasso. If the intent in producing a postcard was to sell as many
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as possible, why not choose something else?
Adam, your points are well taken. However, had the particular museum in
question done their job, the Picasso cards would not have looked like they
did, nor would they have made it to the shelf. More than likely, they let
out a print job, to the lowest bidder, that would put ink on paper, and get
the cards on the shelf. They are the ones that didn't care, and possibly
even directed how they wanted it done.
>
From a commercial printers standpoint, we have to produce the job we are
paid to do. Not every job can be a Rembrandt. When we are not being paid to
match the Mona Lisa... we don't. When a client wants to pay to have one
done, we can and do, perform the tasks to do so. A portion of our clientele
still want, and pay for premium quality work.
Unfortunately in today's marketplace, more and more clients have but one
thing on their minds, saving money. In many cases, a way for them to do that
is to do their own color scans, or supply digital images from cheap consumer
digital cameras. An inexpensive desktop scanner in a novices' hands is a
perfect recipe for disappointing color results. All too often blamed on the
printer for his proofing/ printing/ lack of color control capabilities. Its
sad, but some of the jobs we are forced to print these days would have been
unacceptable to any client in years past. Instead of saving samples of a
job, we hide them so no one will think it is something we did in house. Help
to educate the client you might say? They don't want to hear it. Why pay me
$40 to do a raw drum scan for them when they can do it themselves on their
Wal-Mart 2002 Flatbed scanner and show me how good it looks on their new
color laser? They scanned it... it looks great. Print it. Argh.
It would be nice to be able do museum quality work everyday, but there are
more print jobs out there from the agency penny pinchers than there are from
museums and high end agencies. You just take whats thrown at you on a daily
basis.
John Rawlins
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