Color "matching"
Color "matching"
- Subject: Color "matching"
- From: "Stephen P. Clark" <email@hidden>
- Date: Mon, 22 Sep 2003 16:15:57 -0500
Admittedly, today's ColorSync technology is much better than what came
before.
Confronted though by clients who insist that "we've never had this
problem before & we've never had to pay for color matching," then
supply digital files in CMYK, frequently with Pantone Solid Coated
colors called for & chips included, I wonder what others experiences
are: do print providers (offset, service bureau, wide-format, photo
lab, whatever) routinely absorb the costs associated with color
matching?
Is it reasonable to ask an additional fee for getting a close match to
a supplied color sample when the cost of doing the project is proposed
on a "print the file as received" basis?
Add then senior designers who insist on red-painted office walls and
south-facing windows behind their monitors, who buy the Pantone-to-RGB
color equivalent swatchbook & wonder why, when they choose a color &
plug the corresponding RGB values into an Illustrator file, don't get
matching colors back on their comps?
SP Clark
Chicago
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