Re: colorsync-users digest, Vol 3 #1206 - 14 msgs
Re: colorsync-users digest, Vol 3 #1206 - 14 msgs
- Subject: Re: colorsync-users digest, Vol 3 #1206 - 14 msgs
- From: Ed Smith <email@hidden>
- Date: Fri, 06 Feb 2004 09:40:15 -0600
Locking in to a single press binds the customer to that printer and press.
The standardization of SWOP/ Gracol Etc. allows flexibility for the customer
to print globally. The printer would love to convince you otherwise that
only they can produce accurate color for their presses thus locking the
customer in their propriety systems. Today9s good news is that the customer
is free to take their valuable data and print it were it makes good business
since.
--
Ed Smith
Discovercolor
608.838.8491
email@hidden
4911 Commerce Court
McFarland, WI 53558
>
Message: 1
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Date: Thu, 5 Feb 2004 16:37:40 -0800
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To: "Mark Rice" <email@hidden>,
>
<email@hidden>
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From: bruce fraser <email@hidden>
>
Subject: RE: colorsync-users digest, Vol 3 #1203 - 13 msgs
>
>
Your point about profiling for specific presses is well-taken, but
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you need to have some reasonable idea of the minimum highlight dot.
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SWOP has become the sRGB of the print world, even being used for
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sheetfed presses for which it's quite inappropriate.
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>
RR Donnelley probably has more than 384 presses, but before I submit
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a job I at least want to know whether it's web or sheetfed, coated,
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uncoated, or newsprint. Submitting generic SWOP TR001 is fine for
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plenty of midrange work, but you'd be insane to do so for anything
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that was aiming to be high quality.
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>
Bruce
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>
At 7:23 PM -0500 2/5/04, Mark Rice wrote:
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> >I have been a member of DDAP (Digital Delivery for Advertising
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> >Production) and the Digital Ad Lab in NYC for many years. One of the
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> >things that has come out of many debates at these meetings is that one
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> >should NOT prepare files to match a particular press, unless you work at
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> >that particular printing company.
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> >
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> >The approved procedure is to match SWOP specifications. As someone from
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> >RR Donnelly pointed out, "We have 384 presses. How do you know which
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> >press we are going to run your ad on? It's our job to match the SWOP
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> >standard proof on our presses."
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> >
>
> >Profiling for particular presses, unless you REALLY know where the file
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> >is going, just contributes to entropy.
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> >
>
> >Mark Rice
>
> >www.zero1inc.com
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