Re: SWOP as religion
Re: SWOP as religion
- Subject: Re: SWOP as religion
- From: Roger Breton <email@hidden>
- Date: Fri, 06 Feb 2004 10:35:00 -0500
>
> The approved procedure is to match SWOP specifications. As someone from
>
> RR Donnelly pointed out, "We have 384 presses. How do you know which
>
> press we are going to run your ad on? It's our job to match the SWOP
>
> standard proof on our presses."
>
>
>
Unfortunately, as the only standard anyone in the US knows by name, SWOP is
>
used generically, even for files that are destined for multiple purposes. Its
>
a
>
shame and a pain to have SWOP graphics, and SWOP spot color recipes, in a
>
file for cut sheet product sheets, or a newspaper ad; yet worse for a website!
>
>
Instead of swearing by SWOP (or swearing at it) we need to keep files in a
>
repurposable format long after page layout, and convert to process specific
>
standards only when the proper time to convert for output comes.
>
>
C David Tobie
Yes, it makes sense to not purpose color in today's color management
evolution. And it's true that many, many (large majority?) printers and
publishers in the US and abroad are still mandating agencies to submit
press-ready documents -- they simply don't care less -- in a blind exchange.
They want CMYK and the attitude is not very polite. What do you
realistically do in a situation like this where the balance of power lies in
the hands of the the guy who is running the press?
Regards,
Roger Breton | Laval, Canada | email@hidden
http://pages.infinit.net/graxx
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