Re: SWOP as religion
Re: SWOP as religion
- Subject: Re: SWOP as religion
- From: Dan Caldwell <email@hidden>
- Date: Sun, 08 Feb 2004 13:55:11 -0800
On 2/6/04 7:35 AM, "Roger Breton" <email@hidden> wrote:
>
>> The approved procedure is to match SWOP specifications. As someone from
>
>> RR Donnelly pointed out, "We have 384 presses. How do you know which
>
>> press we are going to run your ad on? It's our job to match the SWOP
>
>> standard proof on our presses."
>
>>
>
> Unfortunately, as the only standard anyone in the US knows by name, SWOP is
>
> used generically, even for files that are destined for multiple purposes. Its
>
> a
>
> shame and a pain to have SWOP graphics, and SWOP spot color recipes, in a
>
> file for cut sheet product sheets, or a newspaper ad; yet worse for a
>
> website!
>
>
>
> Instead of swearing by SWOP (or swearing at it) we need to keep files in a
>
> repurposable format long after page layout, and convert to process specific
>
> standards only when the proper time to convert for output comes.
>
>
>
> C David Tobie
>
>
Yes, it makes sense to not purpose color in today's color management
>
evolution. And it's true that many, many (large majority?) printers and
>
publishers in the US and abroad are still mandating agencies to submit
>
press-ready documents -- they simply don't care less -- in a blind exchange.
>
They want CMYK and the attitude is not very polite. What do you
>
realistically do in a situation like this where the balance of power lies in
>
the hands of the the guy who is running the press?
>
>
Regards,
>
>
Roger Breton
I agree with David and Roger on workflow suggestions. However the real
balance of power lies with in the publisher and other consumers of the
printed product. If they demand delivery of a device independent file they
will also demand the printer to handle both the conversion and supplying the
simulation profile for proofing upstream to the creative and pre-press.
Another thing to note here is Gracol has recently printed a dTR004 target
and test images to be used in the same way as TR001 data and the SWOP
certification kit. The d stands for Draft but early testing seems to show
this will become a great standard for commercial printing the way SWOP has
been for publication printing. These tow standards and SNAP (nor Newsprint)
should provide us all with a data set that we can use with almost any
profiling tool to create a profile for these standard printing conditions.
These standard profiles will provide us the tools we need to proof most any
job. As mentioned above it is up to the printer to be able to print to these
standards on their equipment. So in these current times where the requested
delivery is CMYK a file delivered in a standard TR001 or TR004 CMYK color
space should be acceptable to any printer. If they choose to then use a set
of correction curves in the CTP process or a CMYK standard to a CMYK press
specific profile to profile transformation so be it. Eventually we will see
the day when jobs are delivered in device independent RGB, proofed with the
standard profiles and plated with the press profiles.
======================
Dan Caldwell
840 Nolbey Street
Cardiff by the Sea, CA 92007
home 760-436-0403
office 760-942-7434
cell 760-801-2192
Lat 33001.730 North
Lon 117016.448 West
Elva 204 ft
======================
_______________________________________________
colorsync-users mailing list | email@hidden
Help/Unsubscribe/Archives:
http://www.lists.apple.com/mailman/listinfo/colorsync-users
Do not post admin requests to the list. They will be ignored.