Re:SWOP as religion
Re:SWOP as religion
- Subject: Re:SWOP as religion
- From: email@hidden
- Date: Fri, 6 Feb 2004 08:10:31 EST
In a message dated 2/5/04 7:47:06 PM, email@hidden writes:
>
The approved procedure is to match SWOP specifications. As someone from
>
RR Donnelly pointed out, "We have 384 presses. How do you know which
>
press we are going to run your ad on? It's our job to match the SWOP
>
standard proof on our presses."
>
Unfortunately, as the only standard anyone in the US knows by name, SWOP is
used generically, even for files that are destined for multiple purposes. Its a
shame and a pain to have SWOP graphics, and SWOP spot color recipes, in a
file for cut sheet product sheets, or a newspaper ad; yet worse for a website!
Instead of swearing by SWOP (or swearing at it) we need to keep files in a
repurposable format long after page layout, and convert to process specific
standards only when the proper time to convert for output comes.
C David Tobie
Product Technology Manager
ColorVision Inc
email@hidden
www.colorvision.com
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