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Re: Match the Proofer?
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Re: Match the Proofer?


  • Subject: Re: Match the Proofer?
  • From: Roger Breton <email@hidden>
  • Date: Wed, 26 May 2004 22:09:28 -0400

Mathew,

Printers, by design, are expected to match whathever proofs they submit for approval. Otherwise, like you say, what is the point of submitting proofs in the first place? Secondly, I agree there is a certain degree of deviation from the proof we, as buyers, have to be ready to accept. Unfortunately, that degree is never put down into words or convenient color tolerance specifications. But when asked about what is a good tolerance in printing, I've too often printers rush to say they that 2 deltaEs is easily attainable -- routinely. Give me a break!

Now, if presses actually did not match proofs then I know a lot of people at hair coloring companies like L'Orial and others that would fire all their printers tomorrow morning first thing because that's not the way it works. Everyone has its own experience in the color reproduction field here. Mine is not particularely extensive, to this day. But I will never forget the case of that hair colorant company suing a large magazine publisher because their advertisement came out with three different sets of colors accross three magazines they'd bought space in. I've seen the printed pieces. it was plain to see that in magazine A, the hair color was brown. In magazine B, it was reddish and in magazine C it was grayish brown. What do you think was used as a base to substantiate the claim : proofs signed off on by the hair colorant buyer.

I think they don't call it contract proof for nothing.

My two cents,

Roger Breton

On 26-May-04, at 8:33 PM, Politano, Matthew wrote:

Hi,

I have found this list enormously helpful and I was hoping you could all set
me straight on something:

I'm trying to find a printer who will provide profiles for their proofer so
I can soft proof on my calibrated monitor. I know the best thing would be to
send test files and then build my own profiles, but I don't have the tools,
nor the funds to buy them.

The trouble I'm having is that I get one of two different arguments from
printers:

1) That wouldn't do you any good because our press can't match the proof
(usually the case with shops doing laminate proofs). This seems utterly
insane to me - I know you can't get an exact match, but what's the point of
providing a proof at all if it won't closely match what comes out on press.
Am I way off base in thinking this?

2) That wouldn't do you any good because it still won't be accurate. You
should send test files and then match those by the numbers. This one really
puzzles me because what's the point of profiling a device if it isn't
accurate? Plus, I really don't have the time (or patience) to go through
every part of a job with the eyedropper tool to make sure everything's
kosher when I have a calibrated screen anyway.

OK - that was a bit rant-y, I apologise. But seriously, what is reasonable
to look for/expect from a printer that claims to use colour management?

Many thanks in advance,
Matt (frustrated designer) Politano
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    • Re: Match the Proofer?
      • From: neil snape <email@hidden>
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