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Re: Who does the seperations?
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Re: Who does the seperations?


  • Subject: Re: Who does the seperations?
  • From: email@hidden
  • Date: Mon, 8 Jan 2007 12:46:12 -0500

Very interesting thread - thank you everyone...

As a photographer I do work hard to understand the process of putting
my images on paper with ink and being involved with this process
cycles back to how I photograph, lighting, exposure etc.
However, at least in my field - advertising - there is not much opportunity
to charge for the time and investment and clients never have the time to
have me do CMYK conversions and proofing properly anyway.
I try to send a "proof" along, that gives an idea of what the photograph
has the potential of looking like as ink on paper. ...but most of my
assignments are usually so rushed, that the client needs to download
the file from my website, they cannot wait for the next morning even...
The whole industry seems to operate on a
"just in time" or "very last minute" modus operandi.


Besides, if i photograph for an advertisement, the photo in the ad may
appear in many different publications in many different countries in
various sizes. The final use is not known or will change.
I cannot spend that much time or even have the support staff for what would
be an enormous logistical task. When I deliver a photograph, normal procedures
take it out of my hands and out of the hands of the creative department and into
the production department. Different people with different budgets and their own
set of suppliers. If I delivered CMYK and attended to all the details of that process,
I would be neglecting my craft of being a photographer.


My understanding is that a properly profiled RGB file, that is used to then convert
to different CMYK devices as a last step, is the best way to go - so i deliver aRGB.
It is very unfortunate that there is a lack of knowledge and standards out there.


I love and use digital capture and photoshop, but now we also have to fight the
confusion and unrealistic expectations caused by the fact, that we photographers
often have to match a bad photo-shopped comp-layout. These are usually with no
basis in reality and often look quite phony. When I ask my clients why they dont
just use the comp - the answer is "we dont have the copyright".


Quality and art are victims of the the Walmart economic model that is now prevalent.

Ulf Skogsbergh


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