CM rant
CM rant
- Subject: CM rant
- From: "Millers' Photography L.L.C." <email@hidden>
- Date: Mon, 2 Jun 2008 14:21:47 -0700
John and Marco, resistance to CM appears very deliberate in my area,
by the large print companies.
Some years back when I wanted digital prints larger than the Fuji
Pictrography could produce, I went to my colleagues/competitors that
had inkjets.
After spending about 1/2 hour while the operator did test prints, I
would give up and try another shop.
I had already been color managed. Way ahead of my time, I suppose.
So, I could not fathom why these giant school book printers, and
others had to do test prints. For my lab, it was one print, and
salable!
I had no idea until this search for larger inkjet prints, that CM was
not universal.
Today, more than nine years later, I recommended CM to a large print
shop. Respone was no budget for it. Just you you write in your
posts.
However, this print shop sends my clients that need and want what I
have to offer: Canvas reproductions of original art. And fine art
reproductions of watercolor art on acid free fine art substrate. This
shop cannot do it!
On Jun 2, 2008, at 12:03 PM, email@hidden
wrote:
From: Marco Ugolini <email@hidden>
Date: June 1, 2008 3:42:45 PM PDT
To: ColorSync User Group <email@hidden>
Subject: CM Rant
Reply-To: Marco Ugolini <email@hidden>
John W Lund wrote
Warning: potential rant ahead --
It's amazing to me that even individual photographers will pop for
color
management hardware, training, and RIPs for their printers, etc.,
while
design & agency shops don't - despite being much larger businesses,
with
potentially a lot more at stake as they are preparing files for
offset
printing.
-- end rant ;-)
My take on this, having worked with design companies now for a long
time, is as follows:
A great number of design firms are corporations, or part of larger
corporations, or act like corporations. The bottom line is their
main concern, if not the only one. They operate as profit-making
machines in an environment geared towards slaking shareholder's
never-ending thirst for higher profits.
It's highly paradoxical, yet inevitable, that even large design
companies, with yearly operating budgets in the several millions of
dollars, will balk at spending what is a puny amount in the larger
picture ($30K to 60K) on something like color-managed equipment and
software (which would include very valuable and accurate in-house
proofing), while those amounts, and higher, get routinely awarded as
quarterly bonuses to scores of their higher-level management cadres.
All of this in spite of undeniable evidence to the fact that CM
workflows will reduce costs, increase productivity and promote the
company's competitive edge in the market. All of those arguments
fall on the deaf ears of people whose only concern is the "high
cost" of something that they are constitutionally unable to
comprehend. Yet, these technologically obtuse people are the ones in
charge of the purse, and convincing them is like convincing the
church in the middle ages that it is the earth that revolves around
the sun, and not vice versa.
Marco Ugolini
Cheers
David B. Miller, Pharm. D.
Millers' Photography L.L.C.
3809 Alabama Street
Bellingham, WA 98226
360 714 1345
360 739 2826
email@hidden
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