About "automatic" color management [was: The need for a substantial upgrade of ColorSync]
About "automatic" color management [was: The need for a substantial upgrade of ColorSync]
- Subject: About "automatic" color management [was: The need for a substantial upgrade of ColorSync]
- From: Marco Ugolini <email@hidden>
- Date: Mon, 05 Apr 2010 22:58:07 -0700
- Thread-topic: About "automatic" color management [was: The need for a substantial upgrade of ColorSync]
In a message dated 4/5/10 7:15 PM, Gerry Yaeger wrote:
> Hey Andrew, do you remember when in about 1995 we were all sitting
> around the table, discussing how in about 5 years we would all be out
> of work because Color Management would be automatic?
>
> What Happened?
If I may interject, I personally never believed that ICC color management
would become automatic, nor do I believe it at the present time.
Even if such automatisms were feasible (and I have strong doubts they would
be, at least for quite some time to come), the investment in equipment and
software necessary to make it all automatic would be such that most places
would REFUSE to shell out the money.
How can we expect that so many clients who today want color-managed results
FOR FREE would, at some future date, suddenly realize the importance of
spending amounts of money commensurate with the intended results? ROI
analyses or demonstrations of results and savings do not sway these people:
they still want it for free.
The ignorance about the practicalities and necessities of effective
color-managed workflows among those who would most benefit from them is
stunning. THAT is the biggest obstacle in the way, not the "failure" to
create "automatic" color management.
Besides, expecting color management to become automatic sounds to me as
likely a wish as that of expecting that graphic design will become automatic
as well. There are simply too many subjective value judgments and critical
assessments needed in the process of creating effective CM workflows, too
much of a direct human factor (just as in graphic design), to expect that
all of that will miraculously be swept aside and resolved by "objective" and
impersonal technology, as much as that technology is useful otherwise (and
I'm the last one to deny the extremely valuable role of technology and its
advances).
Marco Ugolini
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