Re: [Fed-Talk] Re: Consumer Reports Calling for Iphone 4 Restitution
Re: [Fed-Talk] Re: Consumer Reports Calling for Iphone 4 Restitution
- Subject: Re: [Fed-Talk] Re: Consumer Reports Calling for Iphone 4 Restitution
- From: "IT2 Stuart Blake Tener, USNR" <email@hidden>
- Date: Thu, 15 Jul 2010 15:57:31 -0400
Dear Sir,
Quoting "Todd Heberlein" <email@hidden>:
The logical thing to do, acting as protectorate for the stock
holders, would be for Apple to give customers the least amount of
remuneration requisite to impel them to sign agreements not to sue
Apple while fixing the perceived problem as expeditiously as
possible and causing the iPhone 4 to be as successful a product
line as it can be in pursuit of generating profits.
While I don't support the $50 renumeration (I think it would cost
apple just a few dollars to give away a bumper), Apple needs to be
concerned about its long-term reputation not just the short-term
bottom line. Millions of people stand in line for hours or place
orders online for new Apple products they have never seen or
touched. That is about faith -- faith that whatever it is, it will
be insanely great. And all those news stories showing the giant
lines outside the stores are fantastic free advertising for Apple.
Well, I was more focused on making sure that as it gets fixed and
people receive those fixes they are prevented from suing Apple. But,
in no way did I wish to suggest that a meaningful correction was not
what I wanted to see become occurring.
What Apple doesn't want to have happen is that for the next product
release there are no lines as people take a "wait and see" attitude.
That would be incredibly negative advertising for Apple, and you
know people will jump on the "no lines" story.
Absolutely, I do agree, and it is in part why I said an expeditious
response is needed to resolve it. The longer Apple waits to respond,
the longer people continue to try to figure out ways of solving it by
extracting money from Apple, so for both reasons a quick response is
important.
To maximize the profit for this one product at the expense of
dampening fans' expectations for future products is, IMHO, penny
wise but pound foolish.
I agree, but I think that the effects of this happening have already
occurred, and likely cannot be reversed. However, I do agree that a
fast and meaningful response will speak volumes about Apple's
engagement with the issue and acting to demonstrate their listening to
their users as well.
Todd
--
IT2 Stuart Blake Tener, USNR, N3GWG (Extra), MROP
Beverly Hills, CA / Las Vegas, NV / Philadelphia, PA / Washington, DC
mobile: (310) 358-0202
Nextel: 124*233172*14 (direct connect)
e-mail: email@hidden
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