Re: A "Why WebObjects" Site / Initial Thoughts Please (Modified by Bob McCormick)
Re: A "Why WebObjects" Site / Initial Thoughts Please (Modified by Bob McCormick)
- Subject: Re: A "Why WebObjects" Site / Initial Thoughts Please (Modified by Bob McCormick)
- From: James Cicenia <email@hidden>
- Date: Sat, 10 Jul 2004 20:19:40 -0500
Well it is nice to get back from my little vacation. I was actually
looking forward
to some positive news from the developers conference. I was especially
looking
forward to a WO 6.0 type announcement. Obviously, there was no WO 6.0
and
we all felt a bit slighted to say the least. I mean, can't Apple with 4
Billion in the
bank afford a small team of 5 individuals to work with Wonder, WOLips,
etc., to
make the product sing? It is hard for me to imagine the downside risk
here. A
million dollars a year is pocket change for Apple and the upside could
be a real
enterprise door opener. Ok, say 1 million is too much for Apple to
spend a year
on this fantastic product.... open source it then! This in-between
strategy is the
absolute worst strategy. It leads to stagnation, alienation, and no
enterprise
advantage to market. If Steve or someone at Apple could educate me as
to this
strategy's cost/benefit I would love to hear it.
Anyway, the real problem with WebObjects is marketing. I think this is
what we
agree on. Well, we could look upon this as an opportunity. If we all
took the
time to give some of our talent and resources, maybe we could create a
nice
WebObjects "associatoin". The charter would be to promote WebObjects.
Hey,
maybe even Apple could seed us a grant or two to help jump start our
campaigns.
The beautiful thing here is that our promotional efforts would also
generate clients.
Strictly off the top of my head I envision an association which is
responsible for
"open sourcing" frameworks, generating courseware and presentations,
mass
mailings to our core constituents with a monthly newsletter,
consolidated website and
monitoring of all geek sites and magazines. Strong communication with
Apple would
then become easier too. We could even maybe run ads. I did say that
Apple could
give us a grant or two. I would have to figure that if we did this for
one solid year we would make an impact.
I could go on, but then that would have to lead to a full blown
marketing plan. Well
that is my two cents on the matter after my nice vacation.
Good to be back,
James Cicenia
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