TV Commercial Ideas
TV Commercial Ideas
- Subject: TV Commercial Ideas
- From: Randolph Marshall <email@hidden>
- Date: Wed, 26 Jun 2002 00:38:38 -0400
Back in 1995 after a club meeting in Charlotte we had one of our "round
table discussions" about Apple and advertising. One of our members
suggested that Apple should do a side by side time lapse commercial of a Mac
being networked side by side with the same thing being done on the windows
system.
Mac Legend has it that Guy Kawasaki did this original side by side
comparison using a teenager to get the systems networked.
It might be a good idea to revive this idea and also apply it to other
things:
How about side by side comparison of a Mac running windows in VPC and then
showing it running the Mac OS as well...
How about a side by side comparison of an install on the Mac vs. the install
on a Windows machine and show how long it takes...
How about a side by side comparison of installing a SCSI card and how long
that takes...
Just a couple of thoughts. Do you have any suggestions for more effective
Apple commercials?
My best,
Randy Marshall
Pres., CarolinaMUG.com
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