Re: Newsletter question
Re: Newsletter question
- Subject: Re: Newsletter question
- From: Paul Richards <email@hidden>
- Date: Fri, 12 Mar 2004 21:54:56 -0500
On Mar 10, 2004, at 2:50 PM, Elsa Travisano wrote:
Do you mail a printed newsletter, email a text newsletter, email a
PDF, or
email a link to a PDF on your website? Or something different?
We print and mail hard copy from a PDF assembled by our editor, who
lives in another city. The same PDF that is sent to me to relay to the
printer is also sent to our webmaster. We have talked from time to time
about getting away from paper, but so far have decided against it.
1. Many of our members, including me, find on-screen reading a chore.
It's easier to thumb through paper and it can be done virtually
anytime, anywhere, no special equipment required beyond your eyeballs
(and bifocals?)
2. Our volume is high enough to mail bulk and hold our costs down
fairly well on postage and printing, although the newsletter is still
one of our major expenses as well as major benefit of membership. We
hold our other costs well enough that our bank account isn't hurt by
it.
3. Our webmaster is not always as efficient as we would like at making
the PDF available for download on our site. For example, the newsletter
for January 2004 never made it up there as did not a couple of them
last spring. However,
4. to his credit, when he does get a newsletter up there, he also does
a nice job converting it to a third version (html) with links for
easier reading online.
5. Some concern has been expressed about whether our publishing
deadline might tend to slide after a while if we went to a straight web
format.
6. ?
Paul Richards
Syracuse Macintosh Users Group
Syracuse, NY, USA
http://www.iSMUG.com
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