Re: AUGD: Apple Eats Little Girl
Re: AUGD: Apple Eats Little Girl
- Subject: Re: AUGD: Apple Eats Little Girl
- From: Richard Huggins <email@hidden>
- Date: Mon, 17 Apr 2006 10:36:22 -0500
I just think it's about corporate heart. It doesn't begin at the Big
Event level (supporting highly-visible charity events, for example,
though that's wonderful). It begins at the human interface level.
Apple ought to be as elegant at that as it is in designing computers
and operating systems. It ought to strive to be, in fact, and not
rest until it is.
Those on this board who are so willing to relegate this matter to
defensible corporate speak, with a let's-move-on disdain, surprise
me. The Apple Corp. I want to be proud of is one that has figured out
how to do two thing at once (gasp! multi-tasking!): to convey the
necessary legally protective language and to do it without undue
sterility. (And, in the case of the little girl, even with a unique
personal touch. Think: "Yes, Virginia, there is a heart at Apple.")
It's almost comical when you think about it. One can picture Apple
making certain employees wear a special-colored (shirt, sweater,
vest...?). These are the employees that open mail that might possibly
hold a...(gasp again!) PRODUCT IDEA or enhancement in it. Other
employees are instructed not to speak to them, to be seen alone with
them, to accept favors from them...etc. These employees have their
own parking lots, entrances, lunch areas, you get the idea.
I think this little story is important not because of the facts of
the story itself but because it shines a light on what Apple's heart
and soul has become, if it still has either.
--Richard
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