RE: 7. Re: What does "Pantone Certified" mean? (Boris Oicherman)
RE: 7. Re: What does "Pantone Certified" mean? (Boris Oicherman)
- Subject: RE: 7. Re: What does "Pantone Certified" mean? (Boris Oicherman)
- From: "HATKOFF, ANDREW" <email@hidden>
- Date: Mon, 2 Jun 2003 08:47:03 -0400
From: HATKOFF, ANDREW
Sent: Monday, June 02, 2003 8:36 AM
To: 'email@hidden'
Subject: 7. Re: What does "Pantone Certified" mean? (Boris Oicherman)
There have been numerous threads where people have provided their opinions
regarding what it means to be Pantone licensed. I would like to take a
moment to clarify some of the misconceptions and blatantly incorrect
statements that have been posted in the past few days.
Pantone licenses (not certifies) software applications and color output
devices. The license for software vendors has been designed to provide
developers of graphic arts and publishing applications the ability to
include PANTONE Color libraries in their respective applications (to name a
few, Adobe Photoshop, Illustrator, InDesign; QuarkXPress, CorelDRAW). In
some cases the applications can use L*a*b* values, in others CMYK or RGB.
Pantone provides a database that is then integrated by the software
developer into the application.
The license involved with color output devices, as our licensees will tell
you, is not just sticking a Pantone label on the output device or the
payment of license fee. In the case of Pantone licensed color output
devices, Pantone color scientists and color analysts develop custom color
data sets that best represent PANTONE Colors on a particular output device
given a set of printing parameters that are defined by the color output
device manufacturer. The development of these custom data sets takes into
consideration, among other things, the rip or driver being used, the color
marking engine, the inkset and the substrate. There is a significant degree
of interaction and cooperation between Pantone and the printer vendor in
order to establish some of the key criteria involved in the development of
custom color data. During the color look-up table development process, we
factor in not only the device's color gamut but overall color accuracy and
repeatability as well. The end result is to maintaining a color flow that
is consistent with our Color Reference Guides and providing the best
possible representation of a PANTONE Color given the constraints of the
printing system.
Our analysis and color development process has provided valuable feedback to
many licensees and this has been used by them for the ongoing improvement of
their products. When a color output manufacturer decides to obtain a
Pantone license, it means that they have chosen to take the extra care
required to satisfy the needs of their customers. It is clearly a statement
to their customers that "Color Matters".
Andy Hatkoff
Pantone, Inc.
Vice President
Electronic Color Systems
email@hidden
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