Re: The MESS at the PRESS campaign
Re: The MESS at the PRESS campaign
- Subject: Re: The MESS at the PRESS campaign
- From: Henrik Holmegaard <email@hidden>
- Date: Sun, 4 Apr 2004 10:01:03 +0200
Chris Murphy <email@hidden> writes :
>Since you don't print here, I don't know why you even
>care what is preferred on this side of the pond.
I understand what you are saying, but the List is not read by U.S.
citizens only. The List is a vehicle in which to reconstitute the point
and purpose of device independent page publishing for us all, after it
has languished in the lap of QuarkXPress since 1987.
I asked Neil to check if Preview 10.3 properly read the Unicode in PDF
exported by InDesign 3. This appears to be the case which is
encouraging for WYSIWYG = WYSIWYS. (Apple has not sent OS 10.3,
surprise surprise.)
Now if the Adobe text engine works properly in InDesign, as it does,
and if the PDF consumers out there work properly, which they appear to
do, the Adobe text engine carries professional typography worldwide.
The trouble is that the professional photography is nowhere near as
portable as the professional typography. The ability of a group of
professional designers to get paid for a project is predicated on both
the text management and the color management.
If the typography is not searchable, show me the executive who will pay
the asking price. If the photography is not printable to a standard
printing condition or a house printing condition, show me the executive
who will pay the asking price.
The Portable Document Format, fortified by the standards published by
the Unicode Consortium and the International Color Consortium, has
effectively eliminated the prepress stage and set up a direct link
between design and press.
One of the main problems in this link is the shady business of
proprietary proofing. We got rid of proprietary scanning at the very
start, with the Mac Color Transformation Unit (MacCTU for NuBus),
ColorSync, LinoColor, Live Picture and whatnot.
With the ability to capture our own colors, to correct our own colors,
and to proof our own colors in the studio, we have won nothing. The
rest of the world has sold its junked its proprietary scanners and
bought proprietary proofing systems instead.
The path to the press is still blocked for professional photography, no
longer by having to deliver a viewable graphic in the form of a
transparency to a color separator for scanning and storage on a remote
server, but by having to struggle with proprietary proofs.
A number of companies have been campaigning on behalf of proprietary 4D
transforms. These companies have been campaigning on dangerous ground,
because they do not have and never have had a technically well-founded
argument.
By teaching our own List, and the PrintPlanet list where the
proprietary systems dominate, the abc of self-defence in color
proofing, I will make sure that the proprietary proofing systems go
south, the same as the proprietary scanning systems did long ago.
Bye the bye the Swiss believe it is more meaningful to roll Swiss
cheeses and wind Swiss clocks than to help Swiss customers put together
a safe proofing path to the press. The i1 cookbooks came to an end on
September 1, 2003.
Does that help?
Thanks,
Henrik
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