Re: Match the Proofer? (rambling part 1)
Re: Match the Proofer? (rambling part 1)
- Subject: Re: Match the Proofer? (rambling part 1)
- From: "Matt Beals" <email@hidden>
- Date: Thu, 27 May 2004 18:16:59 -0700
Someone once said "In Europe, we print to standards. In America, they exceed
the standards". This is relatively accurate, but I think it conveys the
general idea.
Matt Beals
Director of Production & Manufacturing
Paizo Publishing, LLC
(425) 289-1343
http://www.paizo.com
mailto:email@hidden
----- Original Message -----
From: "Terence L. Wyse" <email@hidden>
To: "ColorSync User List List" <email@hidden>
Sent: Thursday, May 27, 2004 4:50 PM
Subject: Re: Match the Proofer? (rambling part 1)
>
Boy, this is good thread. Almost a duplicate of what regularly pops up
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on the ACT list. I have a LOT of (random) thoughts on this topic but
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I'll try to make some sense of it.
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Part of this whole "problem" comes down to...do we tolerate multiple
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"custom" profiles that are specific to each print vendor or even
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printer/press/paper specific or do we push for standards-based printing
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(TR001, TR004)?
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The color management consultant "purist" in me sez to let each printer
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profile their specific/unique press/print conditions and either take in
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tagged RGB and convert or let customers "in the pressroom" by handing
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out their press profile.
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The ex-scanner operator/prepress operator "realist" in me sez this is
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nuts to expect those on the outside to have enough faith that I'll do
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the RGB-CMYK conversion to their satisfaction OR for them to have to
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deal with umpteen press profiles from every print vendor they may have
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to deal with, assuming they even would KNOW who is eventually going to
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get the job.
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The more press calibration/profiling I do out in the real world, the
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more I'm convinced that standard print conditions/characterization are
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the only way to really resolve this situation. I'll tell you what, if I
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was a print buyer, I'd first talk to my printer and determine first if
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they're a web publication shop (TR001/SWOP) or if they're a commercial
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shop (could be web or sheetfed which would point to TR004/GRACoL). Once
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that is known, then target your images to their general print
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conditions with one of these two "standards". Now comes the hard part;
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tell them what you've done and then insist that they print to these
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conditions or else and that you will supply them a proof (inkjet?) that
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can be VERIFIED to comply with that spec, this way you BOTH have a
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responsibility. I'd basically have my ducks in a row as far as my
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proofing system (provide colorimetric data that shows that your proff
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complies) and sort of jam this down their throats and expect THEM to
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print to these widely-accepted print conditions. If they balk, then
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keep shopping until you've found a printer that's down their homework
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and has brought their pressroom into compliance. End of story.
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Before I have all the printers jump on me for this, I've been there and
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I know where you're coming from. But since the advent of CtP, things
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have gotten sort of out of control. I would venture to say there's LESS
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printers today printing to something resembling a standard than there
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was 15-20 years ago. The basic problem is that many printers, rather
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than adjust plate curves to bring them back to a "standard", are
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thinking that they are printing "better" now that they have CtP when in
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fact most will admit that 1) they can no longer match supplied CMYK
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images (too flat/sharp) and 2) they can't hit Pantone process builds
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anymore.
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continued on part 2.......2 embed or not 2 embed: that is the question.
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:-)
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Cheers,
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Terry
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>
_____________________________
>
WyseConsul
>
Color Management Consulting
>
email@hidden
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704.843.0858
>
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