Re: Colorsync-users Digest, Vol 1, Issue 58
Re: Colorsync-users Digest, Vol 1, Issue 58
- Subject: Re: Colorsync-users Digest, Vol 1, Issue 58
- From: Rich Apollo <email@hidden>
- Date: Wed, 3 Nov 2004 10:34:21 -0600
On Nov 2, 2004, at 2:04 PM, email@hidden
wrote:
Rich,
Are you saying that there is no way to digitally specify or tolerance
color?
Are you saying that there is no way to measure color via international
standards?
You suggest that the only way to know what color you are getting is to
send a proof. You must send a physical model.
Two hundred years ago the mechanical designers figured out how to
specify and tolerance machine parts so they could be manufactured in
large numbers. They agreed upon international standards for weights
and
measures. This allowed devices to be manufactured in more than one
plant and use interchangeable parts.
Imagine if you ask someone to manufacture a machine part and you ask
them to send of model of the part so that you could be sure it was
right.
It's called a prototype. I certainly hope that the manufacturers of
commercial airliners, for example, aren't using the system you
advocate. I don't get paid nearly enough to be a test pilot. How many
times have you ordered something that was all ready manufactured only
to find that someone sent the wrong part?
Today almost every manufacturing process can be done by sending
digital files with tolerances and get a product back knowing it will be
right.
Why is this not possible with the printing industry in the year 2004?
Is every printing job a hand crafted, unrepeatable product without a
model or proof?
Is the science and process control technology not available for the
printing industry to accomplish this?
Ray Maxwell
No, Ray, I'm not suggesting any of that. I am, however, suggesting that
it would be good practice for the printer and the creative to agree on
the appearance before the job goes to press. Asking the printer to
match what the creative imagined is not the best plan. A contract
proof, even if it consists of an approved representation onscreen,
ensures that everyone is on the same page. I heard a saying once that I
think should be everyone's own personal mantra:
"Do you want it right, or do you want it right now?"
Rich Apollo
Priority Litho
314-344-1144
email@hidden
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