Re: This is not good-Layoffs at X-Rite
Re: This is not good-Layoffs at X-Rite
- Subject: Re: This is not good-Layoffs at X-Rite
- From: Scott Martin <email@hidden>
- Date: Fri, 18 Apr 2008 00:50:34 -0500
On Apr 17, 2008, at 6:33 PM, Terence Wyse wrote:
Agreed, that's why I stay away from the design/creative community
where, arguably, the greatest benefit of color management could be
realized and stick with the folks that have the money...printers.
It's too bad really that the design/creative hasn't embraced the
technology as they stand to gain the most.
Interesting! I'm seeing the opposite from where I stand. Designers can
loose tons of time and materials to a poorly color managed workflow
and I'm seeing lots of interest to embrace technology there. Design
groups are getting hip to CM, using 2006 SWOP profiles, are bringing
in calibrated inkjet/RIP proofing systems so they can make their own
SWOP proofs, and are saying goodbye to print vendors that aren't G7
method calibrated. I'm seeing designers educating printers about the
importance of CM and using their business as leverage. Some print
shops are so blown away by the quality of the design agency's proofs
and the match they are getting elsewhere that it makes them realize
they need to get their own act together!
Some of the largest agencies have had a hard time coming into the
modern age and have struggled with web design integration, Quark to
InDesign migration, acceptance of inkjet and color management. It's
the smarter and often smaller shops that embraced the web and InDesign
early-on that tend to use CM wisely and are growing. In a similar
fashion, some of the largest print companies aren't moving forward
with G7 calibration but the little print shops are gaining ground by
doing so. I find it ironic that the big guys with the money often
don't have the sense to spend it as wisely and the younger/smaller/
more ambitious guys.
Scott Martin
www.on-sight.com
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