No money in color management.
No money in color management.
- Subject: No money in color management.
- From: Kevin Muldoon <email@hidden>
- Date: Fri, 18 Apr 2008 11:56:31 -0400
I'd tend to agree with mo. I do not believe I will offer or market
color management to companies, at any price. Personally, I find it
very difficult to sell the concept of color management to those
companies who need it most (printers, copy shops, web-presses) and
usually I find a pre-conceived, self-aggrandized 'expertise' of color
and a somewhat smug derision of 'color management' that I find
somewhat irritable.
I am sure, there will be a reply from a color manager on this list
reporting how successful they are in selling their services and how
happy their clients are. That may well be true. On the other hand,
I've met color managers who report glowing reviews from past clients
but the clients themselves (when I meet them personally) are somewhat
embarrassed having 'wasted' their money on the consultant and have
become even more entrenched in the anti-color-management side of
things. I've also heard 'expert' production department managers from
highly reputable shops (you would recognize the company) giving
presentations on how they are a 'color managed' shop, but upon
further questioning I find they separate into USWEB(SWOP) for their
sheetfed presses using Toyo inks and they never profiled their press.
For many, color management is a sales tool, not a reality they care
to invest their time or money in.
As for myself, I find color to be a tricky thing. Half reality, half
perception and 'spin'. I see the value, obviously, and am constantly
striving to perfect my shop to get ever higher degrees of precision
and response. My companies color expertise is it's reputation, so
it's worth it for me to get the tools and knowledge that ensures
we're the best.
However, if I could be on-site at a shop for three months as a color
consultant, have complete control of the workflow and manage not only
the color but the production team creating separations and the
pressmen while on press, I probably would do that. Otherwise, I find
too much that can go wrong (and will go wrong) because 'people simply
do not want to work the way color REALLY works' but rather 'they want
it to work the way they THINK it SHOULD work.'. As you know, it just
doesn't work like that.
And that is my screed on color management consulting. Cheers!
On Apr 17, 2008, at 3:03 PM, email@hidden
wrote:
I doubt that this means that "there is no money in color
management", though it is true that it is a tough sell, oftentimes,
as I had the opportunity to find out for myself 9 years ago when I
lobbied for it for many months at a SF design firm.
What do others think?
Marco Ugolini
--
Kevin Muldoon, Owner
TrueBlueDot - Fine Art Printing
New Haven, CT 06511
email@hidden
www.truebluedot.com
"Our pigment meets your imagination"
_______________________________________________
Do not post admin requests to the list. They will be ignored.
Colorsync-users mailing list (email@hidden)
Help/Unsubscribe/Update your Subscription:
This email sent to email@hidden