Re: This is not good-Layoffs at X-Rite
Re: This is not good-Layoffs at X-Rite
- Subject: Re: This is not good-Layoffs at X-Rite
- From: Bob Marchant <email@hidden>
- Date: Fri, 18 Apr 2008 19:06:18 +0100
On 18 Apr 2008, at 17:12, Peter Hammarling wrote:
I don't think it's practical for designer's to produce contract
type proofs in-house, if that's what this debate is about.
As a photographer ,I can assure you it's great to be able to produce
in house certifiable proofs. It establishes the provenance of colour
managed images in a hard copy form and works wonders when it comes to
any 'debate' about colour accuracy. Our clients ( including
agencies , design groups and direct t commissions ) all benefit from
this . Surprisingly (<BG>) they have found that they seem to avoid '
colour corrections' further down the workflow when they are able to
brandish the proof.
. Isn't it the job of the pre-press house and the printer to
produce accurate colour?
I would have thought that it's the job of the pre-press house and the
printer to maintain accurate colour . I know that this may appear as
a minor and pedantic take on the semantics , but the difference is
where the cost and responsibility lie for operating a properly
managed workflow. In house proofing, be it at the photographer's or
the designer's helps establish this. The cost of a hardware and
software to produce ISO certifiable proof is now well within the
budget constraints of most photographers working in the advertising
and design group markets , so it shouldn't really be an issue for a
design group.
Of course , there is more of an investment required than hard cash.
It 's also necessary to understand the whole process including CMYK
separation. As an advertising photographer working digitally , it's
become one of the tools of the job to understand the implications of
RGB to CMYK conversions when shooting and retouching.
I would have thought that as designers are directly connected to
the prepress and press side of the business , then it would be a
fundamental part of the job to have a sound understanding the
process , and in house proofing is a really good way to one's focus
attention :-). But even if in house proofing is a step too far , a
reasonable knowledge of repro is of far greater advantage in terms of
creative decisions than many 'creatives ' seem to think , and is also
a useful resource when it comes to explaining to the client just what
went wrong !
Regards,
Bob Marchant.
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