Re: SWOP proofs grade 3 paper colour
Re: SWOP proofs grade 3 paper colour
- Subject: Re: SWOP proofs grade 3 paper colour
- From: Mike Strickler <email@hidden>
- Date: Thu, 9 Jul 2009 12:41:12 -0700
I don't necessarily disagree with the statement below, but it's a
different issue, namely what mismatch one may need to tolerate if
it's impractical to customize the reference. It's also a fact that
some customers may actually prefer a "real" SWOP proof even if their
press stock is of a different color. I don't find much sense in that,
but that's what they want, you have to be prepared to give it to them.
I also agree with Mike E. that there is some value being able to
prove you can hit GRACoL or SWOP numbers, especially when a new
customer is testing you. We just had one of these jobs the other day:
A large motion picture studio asked our client to prove it could make
a proper GRACoL proof on a Kodak Approval in spite of the fact that
the job (DVD inserts) was to be printed on a cheaper, darker sheet.
It made no sense except as a test, and we complied.
This assumes that the proof is being generated by the publication or
printer. If I am a repro house or creative agency, when releasing ads
to publications, it's not really feasible to try to determine the
actual color paper of each individual publication and then build a
separate proofing queue for each one. We often have to release the
same creative to dozens of publications at once. If we have a separate
proofing look for each one, clients are quite likely going to want us
to make color adjustments to get them all to match the "approved"
color. Release schedules are usually just too tight to allow for this.
By going to SWOP3 (paper white and all), we can get a fair average of
the paper for most U.S. pubs. Beyond this, most U.S. pubs now state
right in their specifications that they want a proof that has the
IdeAlliance control strip and is certified to SWOP2006_Coated3.
-Todd Shirley
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