RE: Mini-rant on the surreal world of "prepress
RE: Mini-rant on the surreal world of "prepress
- Subject: RE: Mini-rant on the surreal world of "prepress
- From: Randy Zaucha <email@hidden>
- Date: Sat, 24 Apr 2010 19:30:17 -0700 (PDT)
I'm glad you brought it up Marco. Bill Atkinson helped Vanfu profile their press to get accurate color for his beautiful images. He wanted to get the best reproduction possible from their presses.
They wanted to have the best control over their printing process. He told me the press department manager was a 40 or 50 year journeyman and when he saw how close to the proof his images came out on the first pull on press, he was nodding his head. Vanfu estimates they save hundreds of thousands a year because of their process control. I wonder how good are the files they get from their clients? I don't know for sure but I imagine they prefer RGB files. The CMYK to CMYK transfer stinks.
So you see, with the Vanfu example, even an offset press can make reliable color. As can any printing device unless the driver is messed up like some low end HP printers.
Calibrate the device to it's best, repeatable operating condition. Measure what goes in, compare to what goes out and create profile. Put that profile in the workflow. Color reproduces faithfully from that device.
Personally I do not approach offset printers for color management anymore. From my experience, it is the printing company accountants who claim that they have no money for consultants. Money for process waste...that's OK.
I would like to find one in California that really is color managed so they could match the office color of my clients who need offset quantities. Anybody out there?
Randy ZauchaManaged Color
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