Re: Soft-Proofing Workflow
Re: Soft-Proofing Workflow
- Subject: Re: Soft-Proofing Workflow
- From: Marco Ugolini <email@hidden>
- Date: Thu, 29 Apr 2010 12:37:52 -0400 (EDT)
Ken Fleisher wrote:
>We've tried to get our publishing department to agree to only use printers
>who comply to an ICC workflow, but they just won't, even though they have
>seen first hand how such printers often get a final proof on the first try.
There's the rub: from a "traditional" printer's standpoint, that takes a certain volume of business AWAY from them, namely the revenue generated by producing A NUMBER of revisions (not just ONE good proof at the very outset) and charging for each of them!
Viewed from their standpoint, this is not a good thing for their bottom line, is it? (To which I would reply: tough s***, my friend... Adapt or go the way of the dinosaur.)
Marco Ugolini
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