Re: Using Apple virtual instruments from my software
Re: Using Apple virtual instruments from my software
- Subject: Re: Using Apple virtual instruments from my software
- From: Brian Willoughby <email@hidden>
- Date: Tue, 23 Nov 2010 00:18:35 -0800
On Nov 22, 2010, at 21:48, Dave Oshinsky wrote:
On Nov 22, 2010, at 3:27 PM, B.J. Buchalter wrote:
On Nov 21, 2010, at 9:35 PM, Brian Willoughby wrote:
(*) In other words, if Apple made all of the Logic plugins
available to your application, then how would they distinguish
Logic? Also, if GarageBand had as much flexibility as Logic,
then two things would happen: Many users would be confused by the
additional options, and Logic would not be very differentiated
from GarageBand. I think that Apple has hit the right balance, by
keeping a few plugins exclusive to Logic, with simplified
versions for less-sophisticated GarageBand users, and a handful
of practical AudioUnits that make a good basis for any audio
application.
You would still need Logic. In fact, that may well sell MORE
copies of Logic. For example -- you have DP user who wants to use
the Logic VI's. So they have to buy a copy of Logic, even if they
don't want to use Logic as their DAW. Nice backdoor marketing.
Such a business plan would require that Apple move the licensing and
copy protection from the Logic application into each and every Logic
plugin - that would be a substantial amount of work. Plugin
development is rewarding when the plugins work only with a dedicated
platform that customers must purchase from the plugin developer, but
it becomes a big investment loss when those plugins are available to
run on any platform - unless you add licensing code.
Apple very well might sell more copies of Logic if the VI's were of
use elsewhere. On the other hand, this might give the pirates of
the world more motivation to steal a copy rather than pay for it.
More important than Logic and Jam Pack sales, is the fact that
Apple would like to sell millions and millions of Macs, and
encouraging potential "killer apps" in the music domain could only
help with that goal.
A lot of people do not use the Mac to create music, and thus Apple's
expense of providing commercial plugins for free would be completely
wasted on the average customer. It would only serve to raise the
general price of the Mac when it's better to have Logic users pay for
the advanced music creation features. In fact, there aren't millions
and millions of music producers out there - the industry simply isn't
that large. You're suggestion a great deal of work for a very meager
return.
It does seem that the history of GB and Logic, coming from Emagic
folks originally, is helping to keep all of this software
"closed". So, I've decided to spend my own $$ testing out
alternative software like Native Instruments Kontakt (exists on
Windows too !!), rather than upgrading my copy of Logic Express.
Apple has lost my $$ here.
I think you will find that Native Instruments is just as closed as
Logic. At least I don't think you'll be able to develop an
application which leverages Kontakt plugs unless every one of your
users purchases a license for Kontakt. Actually, I believe that
Kontakt plugins only work in Native Instruments host applications.
In that respect, I think you have lost sight of your original goal,
because switching from Apple to NI does not gain you anything. You
mention that Kontakt runs on Windows, but this is the CoreAudio
mailing list, and CoreAudio does not run on Windows. If you want to
do cross-platform development, then you're almost certainly in the
wrong place. But cross-platform is still not the same thing as "open"
- I suggest that a dose of practical experience with audio software
development would help you understand the situation more clearly.
Brian Willoughby
Sound Consulting
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