Re: MUG's and selling merchandise
Re: MUG's and selling merchandise
- Subject: Re: MUG's and selling merchandise
- From: email@hidden
- Date: Tue, 6 Aug 2002 20:40:02 EDT
One thing that logo designers forget is that there are times when you want
your logo to appear in print. An ad in the local news paper, on your printed
newsletter, letter head and envelopes, flyers and the like. Make sure that
beautiful logo will look good in black and white and screens of gray. Or
create a black and white version simular to the origional 4 color one. A big
red apple with black letters XYZMUG going through it won't print well.
Remember No Apples of any kind in your logo, says Apple.
Rick
Coastal Mac User Group
Myrtle Beach, SC
In a message dated 8/6/02 12:46:08 PM, email@hidden writes:
<< Appreciate the information! I agree that we want the logo to be something
"special" for the group as well as use it as a marketing tool. Many things
to think about!
Thanks,
Catherine
ORIGINAL MESSAGE:
Catherine,
Group Logos are prized items to members of user groups. It will serve as
an
visual means of broadcasting your affiliation to others as to your
interest
and to catch the eye of others who are unfamiliar with what you do, often
enough for them to ask you "what does that "logo on your shirt" mean?"
Thus
"marketing" interest in your user group.
Our group currently does not make these offerings available as "for sale"
items. We have, however, used the logo on all club correspondence,
membership
cards and such. We mostly use them as identifiable rewards of club
membership. Past years have seen mouse pads and mugs imprinted with the
logo
used as party favours during special anniversary celebrations (10 yr and
15
yr). It's also used them on certificates of appreciation to club
volunteers,
and as "one of's" types of t-shirts specifically printed as thank you's to
retiring officers have really contributed significantly.
A few basics that you may want to consider before selling these items:
- your group may need to have a vendor's license in order to sell (varies
by
state, some do--few don't)
- if you are incorporated as non-profit org., this would qualify as
taxable
income that the group would be held liable for.
Others may will likely have other considerations or ideas as to how to
accomplish what your group wants to offer from their experiences.
Macbeth >>
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