Re: Images for print
Re: Images for print
- Subject: Re: Images for print
- From: Bob Marchant <email@hidden>
- Date: Fri, 10 Oct 2008 16:16:01 +0100
Hi Eric
Getting to a stage were you can what I call "predict the tick" on
an image or proof means that you have to understand what makes the
whole production trail work. I think this is the role traditionally
that reprohouses filled,
Traditionally being the word . Unfortunately the repro houses had
( and to a certain extent still do have ) a view of photography
often at odds with the reality of a professional studio.
) But we did have to have one foot in the conceptual camp, pink
glasses and yellow socks, and the other in the mucky world of ink
and paper, boiler suits and shrugged shoulders... if we were to get
any job successfully out the door.
Not essentially different from the world of many photographers .
Apart from the yellow socks of course :-) .
It does not surprise me that early initiatives for standard for
digital supply came from photographers, after all with the
potential demise of the transparency something had to be done to
make sense of the fidelity of their product. I can remember
"guide" prints from early digital files so saturated that you
needed RayBan's to view them! When the client got back a contract
proof, (and by the way, we would not call what was supplied then a
"contract proof" today, we have all learnt) and they were
introduced to the wonderful small CMYK gamut, well they could
hardly be blamed for throwing their toys out of the pram!
It's a lovely picture , but once again not quite the reality. It
wasn't a case of us throwing any toys.We had to produce the
guidelines in order to deal with the shortcomings of repro houses.
After all the years of using "CMYK" scanners ( yes I know , another
interesting concept ) , often using presets , the reprohouses had
no way of dealing with RGB digital files in any sensible manner. But
neither did they have any press targets for us to aim at because of
all of the internal closed loop systems and a determination to resort
to Digital Cromalin at any and every resort. When the letters ICC
became a little more common , we then went through a period of being
supplied with device linked profiles from their scanning and
proofing devices and being told to use them as separation profiles .
Oh ...and of course always being asked to strip out profiles in both
RGB and CMYK files. Didn't see any toys being thrown at the time ,
but did witness quite a few hissy fits in both camps <BG>.
We have a different workflow emerging today.
At last !
What continues to amaze me, is just how many of our colleagues in
the wider field don't even have the questions let alone the answers
and are still knocking out work every day...
Absolutely.
Bob Marchant
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