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Re: Apple WebObjects For PC
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Re: Apple WebObjects For PC


  • Subject: Re: Apple WebObjects For PC
  • From: "Paul D. Yu" <email@hidden>
  • Date: Thu, 15 Jan 2004 08:03:15 -0500

Are we expecting a little too much from Apple?

The economic facts surrounding WebObjects just does not warrant the development of a PC based IDE Tool Suite, right?
For example, IntelliJ IDEA, which is just an IDE, costs $499/seat. It is a very good cross platform IDE, but it costs almost as much as WebObjects, which comes with an IDE, OO-Relational Modeling tool and framework, OO-HTML Modeling tool and framework, etc. etc. only costs $699 at full retail. If Apple spung WebObjects out to WebObjects Inc., with the objective of building a cross platform WebObjects tool suite, could they sustain their business with this? NO! WebObjects is on par with the market leaders of BEA WebLogic and IBM WebSphere in capability, but is two magnitude lower in price. For the price of those AppServers, you can buy two fully loaded XServe, with the RAID unit, and several Dual PowerMacs and a few PBs and WebObjects. Yet we want Apple to build a PC based EOModeler and WebObjects builder.


When WebObjects cost $5,000/developer seat and $50,000 per server deployment, there was a vibrant consulting and development community. That also was the time when the tools were ported to the Windows environment. The consultants can claim high rates for an cost effective tool to build high-end applications. Once the price of the product was dropped, that consulting community died because they could not justify their rates. Customers can not and will not believe that a $699 tool (retail), $365 (federal), $99 (education) can be anything other than a toy. They would not pay for $200-$300/hour to a consultant that recommended WebObjects. There is no elasticity in the demand curve of WebObjects. When a demand curve is elastic, Drop the price and demand picks up. Apple has dropped the price by one magnitude on the developer tool and demand didn't pickup one bit. The Price drop on the deployment platform was two magnitude, and nothing happened. In fact it killed off that vibrant consulting community.

WebObjects is too good for itself. Almost all consulting companies are in the business of selling time. Yes, we're there to deliver solutions, but the BIG consulting firms sell time to their customers. WebObjects' 3-10 x productivity gains over other tools/frameworks, cuts their revenue by 3-10x. A BIG project that could be done with 100 people for 1 year in other tools, can be done, on the extreme end of Webobjects, with 10 people. Doing the math for you, 100*$200,000/year = $20,000,000 in gross revenue for the other tool; $2,000,000 for WebObjects. The consultant doesn't want to do it because they can make more. The client doesn't want it because $2,000,000 just seems too low. It can not be true.

This is just like Apple hardware and OS, right? A MSCE loves the MS environment because it breaks all the time. Therefore, the MSCE is needed by the customer. If he recommended Apple solutions, which does not break all the time, it just works, then he is not needed by the customer and he makes not money. So he doesn't recommend Apple.

On OpenSourcing WebObjects.

WebObjects is a strategic weapon for Apple. They will never opensource it. WebObjects is used on every major Apple web portal, Apple Store(S), .Mac, iTMS, Software Updater, ADC, etc. etc. It allows Apple to build CRM solutions faster and cheaper than anyone else. Why would the opensource that? They wouldn't! The engineering costs associated with WebObjects is peanuts when allocated across all the internal Apple projects. Any money they make on us is just gravy. Opensourcing has no advantages to Apple, so they would not do it.

Just my $0.02.
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